Structured data for Partnership & Affiliate Marketing Services, Sink or Swim Marketing, Greystones Wicklow.
Ireland's Partnership & Affiliate Marketing Agency, Grow Through the Right Connections
We build, manage and scale affiliate programmes, co-marketing campaigns and referral networks for Irish and US local service businesses, so you gain new customers without paying upfront ad costs.
Every euro you put into paid ads disappears the moment you stop spending. Partnership marketing builds a channel that keeps paying long after the work is done. As a dedicated partnership marketing agency Ireland trusts, Sink or Swim designs and runs affiliate marketing services Ireland businesses can rely on, plus referral and co-marketing programmes tailored to local service businesses. We are based in Greystones Wicklow and work with clients right across Ireland and in the US.
- No upfront ad spend
- Pay on performance
- Ireland & US ready
Partner Growth Channel
Recruitment, tracking & revenue sharing in one view
Paid Ads Dry Up the Moment You Pause the Budget There Is a Better Way
Most Irish local service businesses are one algorithm update or one rate hike away from losing half their leads. A smart partnership marketing strategy changes that for good.
You are renting customers, not owning them
Paid search budgets keep climbing while your margins stay flat. The day you pause spend, the leads stop. You have built nothing that lasts.
Word of mouth is powerful but unstructured
Happy customers and local allies could be sending you work every week. Without referral marketing built around a real process, that goodwill leaks away unrewarded.
Competitors are building partner networks on autopilot
While you pay per click, smarter rivals quietly stitch together co-marketing deals and local business affiliate marketing channels that generate leads around the clock.
Every month without a programme is a compounding, low cost acquisition channel left completely untapped. A structured affiliate and partnership marketing strategy changes the economics of growth for local service businesses across Ireland and the US, blending partner recruitment, referral marketing Ireland tactics and proper affiliate program management Ireland into one channel that keeps working long after the ad budget stops.
What Is Partnership & Affiliate Marketing, and What Do We Actually Deliver?
From affiliate programme builds to co-marketing campaigns and influencer partnerships, we manage every moving part so you can focus on delivering the work.
Partnership marketing means winning new customers through structured relationships with complementary businesses, affiliates, referrers and content creators, rather than paying for every single click. As a partnership marketing agency Ireland businesses trust, we build the relationships, set the commission structure and handle the tracking and attribution so growth comes from people who already vouch for you. It is a steady, lower-risk growth channel that suits local service businesses here in Greystones Wicklow and across the Irish and US markets.
Affiliate Marketing
Our affiliate marketing services Ireland recruit, onboard and manage partners who promote your services for an agreed commission. We set up tracking, affiliate dashboards and reliable payouts.
Referral Marketing
We design a formal referral marketing Ireland programme for your existing customers and business contacts, with clear incentive structures, referral codes and follow-up automation.
Co-Marketing & Brand Partnerships
As a co-marketing agency Ireland can rely on, we identify complementary brands serving your audience and build joint campaigns, content, offers and events that grow both parties' reach through smart brand partnership marketing.
Influencer Partnerships
Influencer partnership marketing Ireland connects local and niche creators with your brand under a performance or flat-fee structure, always aligned to your specific local market.
B2B Partnership Marketing
B2B partnership marketing builds strategic alliances with non-competing businesses, for example a paving company partnering with a landscaping supplier, so you cross-refer high-value clients.
Reporting & Optimisation
Every model runs through clear tracking and attribution, so you see exactly which partners drive revenue. We optimise commission structure and outreach as the programme grows.
What is included in every engagement
As a full-service digital partnership marketing agency, we handle the whole programme from first conversation to ongoing growth, including partner recruitment and onboarding end to end.
- Partner research & vetting
- Outreach & recruitment
- Agreement templates
- Tracking & attribution setup
- Partner onboarding materials
- Commission & payout setup
- Performance reporting
- Ongoing optimisation
Want a full breakdown of what is included? Visit our contact page.
See Full Service DetailsIs Your Business Ready for a Partnership Programme? Take the 60-Second Check
Answer five quick questions and find out which type of partnership or affiliate model fits your growth goals right now. We use your answers to shape a partnership marketing strategy that suits Irish and US local service businesses.
What stage is your business at right now?
Who Is Partnership Marketing Built For?
If any of these sound like you, a structured affiliate or partnership programme could be your next growth channel. As a partnership marketing agency Ireland businesses trust, we match the model to your goals, not the other way around.
Local service businesses with happy customers
Trades, clinics, salons and fitness studios with a strong satisfaction rate but no systematic referral process. Local business affiliate marketing turns happy clients into a steady pipeline.
Irish SMEs wanting to diversify ad spend
Spending roughly €600 to €3,000 a month on paid ads (an industry-typical Irish SME digital spend range) and keen to broaden your acquisition mix without doubling the budget.
US local service businesses entering new markets
US-based operators expanding into fresh regions or building strategic local partner networks who need vetted partners and clean tracking and attribution from the start.
B2B service providers
Accountants, consultants and suppliers who could generate consistent leads through co-marketing agency Ireland partnerships. B2B partnership marketing builds referral routes that compound over time.
eCommerce and hybrid businesses
Ready to launch affiliate marketing services Ireland sellers can rely on, with proper tracking, a fair commission structure and partner onboarding handled properly from day one.
Brands with an engaged customer base
Businesses with loyal customers who already love them and could power a referral marketing Ireland scheme that rewards advocates and brings in warm, ready-to-buy leads.
Not sure which model fits? Message us and we will tell you in five minutes.
Find Out Which Model Fits YouA Partnership Marketing Agency Based in Greystones, Wicklow, Working Across Ireland and the US
We are a Greystones-based digital marketing agency with hands-on experience running performance-driven campaigns for local service businesses on both sides of the Atlantic.
Sink or Swim Marketing is an independent agency in Greystones, County Wicklow, founded to help local service businesses compete and grow online. As a partnership marketing agency Ireland trusts, we build campaigns around real relationships rather than guesswork.
Our dual-market experience matters. We understand the Irish SME landscape and the US local services market, and we know how buyer behaviour, platform preferences and partner ecosystems differ between the two. That lets us shape a partnership marketing strategy that fits where your customers actually are.
Local matters. Being Wicklow-based means we can do in-person partner outreach, we understand Irish consumer trust dynamics, and we can identify genuinely complementary local businesses as co-marketing partners. As a digital partnership marketing agency we stay process-led and performance-tracked, with direct client communication over WhatsApp so you always know where things stand.
Irish owned and run
Direct WhatsApp contact and local partner outreach across Ireland and the US.
How We Build and Manage Your Partnership Programme: 4 Clear Steps
From first conversation to live partner network, here is exactly what working with our partnership marketing agency in Ireland looks like.
We map your highest-return opportunities
We audit your existing customer base, referral history, competitive landscape and brand positioning, then shape a partnership marketing strategy built around your business and your market. This sets the direction across both Irish and US markets.
We find and vet the right partners
We identify, vet and approach potential affiliate partners, co-marketing allies and referral candidates using a structured outreach framework. No cold blasting. Every partner is assessed for audience and brand alignment before a single message goes out.
We set up the technical layer
We handle tracking links, the affiliate dashboard, your commission structure and referral codes, then produce onboarding materials and run initial partner briefings. Clean partner recruitment and onboarding means everyone knows exactly how the programme pays out.
Ongoing affiliate program management in Ireland
Monthly partner performance reviews, commission reconciliation, fresh partner recruitment, campaign optimisation and clear reporting. With proper tracking and attribution you always know exactly what your brand partnership marketing is generating.
Ready to start Step 1? Message us on WhatsApp.
Start the ConversationPerformance-Led Marketing That Delivers Measurable Results
Our campaigns are built around tracked outcomes, here is what that looks like in practice across our managed accounts.
A quick note on honesty: the figures below come from our Google Ads and lead generation work rather than partnership campaigns specifically. They illustrate the commitment to tracked, measurable marketing that we bring to every programme, including the partnership and affiliate work we manage as a digital partnership marketing agency.
Home and local services sector, 2025–2026 (LG-01).
Painting contractor account, held stable across the stretch (LG-01).
Paving and landscaping account producing 12–53 leads per month, split between calls and forms (LG-02).
One month a paving account logged 27 calls alongside 25 forms (LG-01).
We apply the same attribution rigour and monthly reporting discipline to partnership and affiliate programme management. From partner recruitment to commission structures, you always know exactly what is working and what is not, whether you need affiliate program management Ireland businesses can trust or full service from a partnership marketing agency Ireland teams rely on.
Want results like these from a partnership programme? Let's talk.
Let's Talk ResultsWhat Our Clients Say About Working With Sink or Swim Marketing
Real feedback from local service businesses we have worked with across Ireland and the US.
Certified, accredited and proudly local
Real partnerships are built on trust. Here are the marks that back ours up.
Google Partner
Certified across Search and performance campaigns.
Meta Business Partner
Verified for Facebook and Instagram advertising.
Guaranteed Irish
Greystones, Wicklow based and locally accountable.
Verified Google Business Profile reviews.
Partnership & Affiliate Marketing: Your Questions Answered
Everything Irish business owners ask us before starting a partnership programme.
What is a partnership marketing agency and what does one do?
How does affiliate marketing work for an Irish local service business?
What is the difference between affiliate marketing and referral marketing?
Is partnership marketing suitable for small Irish businesses?
How long does it take to set up an affiliate or partnership programme?
How do you track the results of a partnership marketing programme?
Do you work with businesses outside of Wicklow and Dublin?
Have a question not answered here? Message us directly on WhatsApp and we will reply with straight answers, no jargon.
Ask Us Anything on WhatsAppPartnership & Digital Marketing Insights From Our Blog
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How to Use the TikTok Creative Center for Hook and Retention Strategy in 2025
How Slow Website Speed Kills Your Google Ads Results
How Landing Page Design Impacts Lead Generation for Trades
Preparing Your Site For Google’s AI Overviews: Practical Steps For Irish Businesses
AI Marketing Playbook 2026 | Guide for Irish Small Businesses
How To Choose A Branding Agency In Ireland: Process, Costs And Timelines
Ready to Build a Partnership Programme That Pays for Itself?
Stop paying for every single lead. Let Sink or Swim Marketing design an affiliate, referral or co-marketing programme that brings in new customers on a performance basis, with full tracking so you see exactly what it earns.
Structured partnership marketing turns your existing network, satisfied customers and complementary business relationships into a scalable, trackable acquisition channel. As a partnership marketing agency Ireland and US businesses trust, we handle everything from partner recruitment to commission structure, so the right affiliate marketing services Ireland deserves actually deliver.
Based in Greystones Wicklow, working with local service businesses across Irish and US markets.
