Sink or Swim Marketing

SEO Ireland - Professional Search Engine Optimisation Company in Ireland

Make Waves Online With Sink or Swim Marketing

Search engine optimisation (SEO) plays an integral part in today's digital marketing landscape, increasing businesses' online visibility in Ireland. As more consumers rely on search engines to find products and services, local SEO services have become essential for Irish businesses looking to promote themselves online. Businesses must optimize their websites and content as part of their SEO strategy in order to increase their organic presence and appear higher in web results like Google Search.

SEO process information

How To Choose an SEO Agency: Optimizing Ireland SEO

SEO in Ireland refers to the process of improving a website's visibility on organic search engine result pages (SERPs) for relevant keywords and phrases. Employing successful SEO strategies allows businesses to increase organic traffic and rank on the first page of Google, resulting in more business online.

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Why Search Engine Optimisation Is Important

As a digital marketing company owner, I know the Irish digital market is highly competitive, with businesses competing to gain online attention. A successful search engine optimisation strategy becomes crucial for any online business hoping to distinguish itself and find success in internet marketing.

Implement Basic SEO Principles on Your Website

A well-optimized web site not only improves search result appearance but also enhances the user experience by offering relevant and valuable content that improves the user experience. By understanding SEO's place in Ireland's digital marketing environment, businesses can gain a competitive edge over other Irish companies and ensure their target audience can find them easily online.

“Tired of your current SEO company not delivering results? Sink or Swim Marketing is different from the competition by its transparent approach to search engine optimisation and unwavering dedication to producing outstanding results for our loyal clients.”

Get A Free SEO Audit of Your Website!

Fill in your details, and one of our team members will give you a FREE SEO audit report. Get a detailed report on what's going wrong with your website, which other SEO agencies don't want you to know!

Brands Who Trust Us

Check out some of the brands who trust us as their professional SEO Ireland Agency.

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Key Factors of SEO in Ireland: Optimizing Your Website for Local Search

Optimizing your website for local Google search is crucial when it comes to SEO in Ireland, as doing so will increase its visibility in search engine results pages (SERPs) and attract more targeted traffic within Ireland.

Optimise SEO For Local Customers

One aspect of our search engine optimisation process that's integral is using Irish targeted keywords within your web content. By including relevant terms that pertain specifically to Ireland and its regions, you can increase your odds of ranking higher in local search results and getting more visitors. Alongside optimizing the content on your site, it's essential to also claim and optimize your Google My Business listing. This free tool lets you manage how your business appears on Google Maps and Search by providing accurate information such as opening hours, contact details, customer reviews, etc. Enhance your online presence & increase local search visibility.

Utilise Irish Directory Listings and Businesses

Listing your business in Irish directories can also help improve local SEO efforts. These directories were specifically created for Irish-based businesses and enable users to easily discover them. By listing accurately on relevant directories, your visibility among potential customers searching for Ireland increases substantially. As an SEO company in Ireland, as part of our SEO process and SEO strategy, we identify new keywords and opportunities to increase traffic directly onto your target web pages. By using the best methods, which have been tried and tested on 100's of other businesses, we consistently see our clients have a significant return on investment.

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SEO Services We Provide

Check out the range of SEO services we provide to dominate Google Search.

Search Engine Optimisation (SEO)

Our local Ireland SEO agency team will optimise your website to rank higher for high value keywords so more customers will flow into your sales pipeline.

Content Marketing

Content marketing is a highly effective digital marketing strategy which creates relevant articles, blog-posts localised to a particular area to attract more relevant traffic specifically a business' target audience.

Paid Advertising

Any reputable online marketing company will know the power of paid advertising channels like Google Ads and Facebook Ads, to leverage paying to get a Return on Ad Spend (ROAS).

Website Design

We specialise in creating beautiful fully customized websites, built with your personalisation. We can typically build a clients websites in under 14 days.

Want To Rank on The First Page of Search Engines?

Contact us today for a free consultation and see how we can take your digital marketing strategy for 2024 to the next level. Work with the best SEO company in Ireland.

How an SEO Company Targets Keywords for Client SEO Success

An effective keyword strategy is vital for SEO success in Ireland. Through conducting extensive Irish keyword research, it is possible to pinpoint which terms and phrases your target audience is using when searching for products and services related to your industry; this allows you to optimize web content to appear higher in search engine results pages.

Identifying Money Maker Keywords

Effective keyword strategies often incorporate long-tail keywords. These phrases have lower search volumes but higher conversion rates; by targeting long-tail keywords relevant to your business and location, long-tail keywords can draw in highly targeted traffic if placed on your web page and improve your chances of converting visitors into customers. Keyword mapping is the practice of assigning target keywords to specific pages on your website in order to assist search crawlers in understanding each page's relevance and improve the overall website structure for greater SEO performance.

Analyse What Your Competitors Are Doing

Competitor analysis is another essential part of keyword strategy. By studying which keywords other websites are targeting, you can gain invaluable insight into their SEO tactics and find opportunities to set yourself apart. By conducting competitor analysis, it helps identify which terms drive traffic to their websites as well as which may provide opportunities to use similar or related terms to gain an edge against them.

Colorful alphabet of word keyword.

On-Page Optimization Techniques for Improved Rankings in Ireland’s SERPs

On-page optimization is essential to improving website rankings on Ireland SEO-specific search engine results pages (SERPs). By employing effective on-page SEO, businesses can increase their visibility among Irish audiences while driving targeted traffic directly to their websites.

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Optimise Titles, Descriptions and On-Page Relevance

Title tags and meta descriptions are one of the key components of on-page optimization, providing succinct summaries of webpage content to assist search engines in understanding its relevance to a user's query. By including relevant keywords tailored specifically for Irish audiences as part of these elements, businesses can increase click-through rates while increasing their chances of ranking higher in SERPs. Optimizing URL structures is also of key significance for SEO. A properly constructed URL that incorporates keywords can serve to convey what the content is about to both search engines and users alike and promote good web design features and UX.

URL Structure and Building Local Relevance

Businesses targeting Irish audiences should include terms or language variations within their URLs that indicate relevance for local searches. Content optimization plays an integral part in engaging Irish audiences. By producing high-quality, informative, and culturally appropriate material that caters specifically to their needs and interests and follows the latest industry trends, businesses can establish themselves as authoritative sources within the local market, such as by using language variants appropriate to Ireland, referencing local events and landmarks as references, or responding to specific concerns and preferences unique to Irish users.

Hire A Professional SEO Company of SEO Experts

Hire us as your SEO agency in Ireland. We are open to any local business in Ireland looking to create and identify opportunities online, increase traffic to their website, and improve conversion for increased profits All our clients, after the first 3 months, see significant improvement in their traffic, conversions, and quality of customers coming through their website.

SEO Pricing Plans

Straightforward Pricing Plans

Hiring an SEO company does not have to be difficult. Check out our transparent, no-hidden-cost pricing plans below to suit any businesses SEO budget

bronze offer

Bronze SEO Agency Package

Per Month

€500 - €1000

Target Audience:

Perfect for new or small-sized companies looking to get their name out there online, increase traffic on their website, and improve search engines visibility. Websites that have 15 pages total or less.

What's Included:

  • Basic SEO Audit and Analysis of Competitors
  • Technical SEO Analysis, Including Website Speed Improvement and Mobile SEO
  • Optimisation of Individual Website Pages (10x Pages)
  • Fundamental Target Keyword Analysis and Service Page SEO Optimisation
  • Simple Blogging & Content Creation (3x 1000-2000 word articles per month)
  • Basic Link-Building Campaign (2x Guest Posts, Manual Outreach)
  • Local Citations Built Every Month With Your Business Details (10x per month)
  • Detailed Report on Monthly Performance
  • Email Support Monday-Friday 09:00am-5:30pm
  • *No Hidden Setup Costs or Fees

*Google Ads, Facebook & Instagram Ads at an additional cost.

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Silver SEO Agency Package

Per Month

€1000 - €2000

Target Audience:

A great choice for medium-sized companies with an already established business and website, looking to beat other businesses in a competitive area or expand to new locations or target new business services.

What's Included:

  • Detailed SEO Audit and Analysis of Competitors
    Most Popular!
  • Technical SEO Analysis, Including Website Speed Improvement and Mobile SEO
  • Optimisation of Individual Website Pages (25x Pages)
  • Advanced Target Keyword Analysis and Service Page SEO Optimisation
  • Growth Blogging & Content Creation (6x 1000-2000 word articles per month)
  • Growth Link-Building Campaign (5x Guest Posts, Manual Outreach)
  • Local Citations Built Every Month With Your Business Details (20x per Month)
  • Detailed Report on Monthly Performance
  • Email Support Monday-Friday 09:00am-5:30pm
  • *No Hidden Setup Costs or Fees


  • Social Media Posting (2x Posts per Week on Facebook & Instagram)
  • Local SEO Services Optimisation (Setup and Optimisation of Google My Business)
  • Dedicated Account Manager
  • Monthly SEO Strategy & Oppurtunity Calls

*Google Ads, Facebook & Instagram Ads at an additional cost.

gold offer

Gold SEO Agency Package

Per Month

€2000 - €3500

Target Audience:

Dominate the market with our Gold SEO Agency package, suitable for large companies /websites serving a wider market or those operating in highly competitive service markets.

What's Included:

  • Detailed SEO Audit and Analysis of Competitors
    Skyrocket Your Growth!
  • Technical SEO Analysis, Including Website Speed Improvement and Mobile SEO
  • Optimisation of Individual Website Pages (More than 25x Pages!)
  • Advanced Target Keyword Analysis and Service Page SEO Optimisation
  • Growth Blogging & Content Creation (12x 1000-2000 word articles per month)
  • Growth Link-Building Campaign (10x Guest Posts, Manual Outreach)
  • Local Citations Built Every Month With Your Business Details (30x per Month)
  • Detailed Report on Monthly Performance
  • Email Support Monday-Friday 09:00am-5:30pm
  • *No Hidden Setup Costs or Fees


  • Social Media Posting (5x Posts per Week on Facebook & Instagram)
  • Local SEO Services Optimisation (Setup and Optimisation of Google My Business)
  • Dedicated Account Manager
  • Monthly SEO Strategy & Oppurtunity Calls
  • Exclusive Access To Your Own Personal CRM Dashboard Through Our App. To Fully Manage Customer Prospecting, Acquisition and Follow Up of Leads. Including 10x AI Powered Pre-built Automations to Nurture New Customers Through Your Sales Pipeline
  • Integration Of Our Smart Responsive Chatbot on Your Website to Increase Conversions
  • Access To Our Moneyback Referral Program, Only Available For This Plan (€500 OFF Your Next Monthly SEO Bill For Every New Business You Refer To Us That Signs Up, No Limits, T&C's Apply)

*Google Ads, Facebook & Instagram Ads at an additional cost.

High Quality Backlinks & Link Building

Backlinks play an essential part in strengthening the authority and trustworthiness of any website in Ireland by increasing visibility and credibility within local markets. By acquiring Irish backlinks for your own site, you can increase its authority and trustworthiness within Ireland's market.

Manual Outreach To Other Businesses for Guest-Posts

One effective strategy for acquiring Irish backlinks is submitting websites and businesses based in Ireland to local directories and listings. By doing this, not only can you gain backlinks, but you also increase the chance of reaching an Irish target market audience. Guest posting on Irish websites is another effective strategy, which involves producing high-quality content relevant to Ireland and offering it as guest posts on popular blogs or websites based in Ireland. By doing this, not only can you earn valuable backlinks, but you will also become an authoritative voice within the local industry.

Build Local, Relevant Backlinks on Irish Websites

As is always true with backlink acquisition, quality should always come before quantity. Aim to acquire links from reliable sources relevant to your niche or industry, and focus on building an expansive network of quality Irish backlinks that not only boost website authority but also establish trustworthiness among Irish audiences.

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Monitoring and Measuring SEO Success in Ireland: Tools and Metrics to Keep Tabs

Monitoring and gauging SEO success in the Irish market requires using various tools and metrics that allow for accurate tracking of progress. By employing specific SEO analytics tools as SEO solutions in Ireland, you can gain insights into website performance as well as make data-driven decisions to boost search engine rankings and monitor technical issues through smart web monitoring apps.

Web Optimization Concept Design

Monitor Organic Traffic Entering Your Site

Organic traffic is an invaluable metric to track. This refers to visitors coming directly to your website via organic (non-paid) search results, and by tracking organic traffic specifically in Ireland, you can assess how your website is faring in terms of drawing visitors there.

Use Specialised Tools To Monitor Performance

There are various tools that can assist with monitoring organic traffic and other relevant metrics for the Irish market. Google Analytics, for instance, can give invaluable insights into visitor demographics, behaviour, and acquisition channels, as well as allow segmenting data by location, allowing you to focus solely on the performance of your website in the Irish market. Other SEO solutions and tools, like SEMrush or Ahrefs, also feature features to analyze organic search traffic from specific countries or regions. Additionally, these tools offer comprehensive data regarding keyword rankings, backlinks, competitor analysis, and much more.

National SEO Company: Experts In SEO Ireland

We are an SEO company based in Ireland. We are not like any other SEO companies or SEO agencies because we operate in an open-book, transparent way, right the way through our sales pipeline, from client acquisition to fulfilment. Our pricing is also available online. Our transparent reporting ensures you, as a client, know exactly what's being worked on each month.

Locations We Service

Check out the locations we services in Ireland as an SEO Company.

SEO Dublin

Are you looking for Dublin SEO Services. Our SEO company in Dublin transforms clicks into customers. Think bold. Think breakthrough. With our Dublin SEO Agency, your brand doesn’t just climb—it soars. Click here to view our Dublin SEO company services and talk to our dedicated SEO team.

SEO Galway

Check out our SEO in Galway services here.

SEO Cork

Check out our SEO in Cork services here.

SEO Kildare

Check out our SEO in Kildare services here.

Frequently Asked Questions (FAQ)

Search Engine Optimization (SEO) is an essential element of digital marketing that seeks to increase a website’s organic traffic through searching online. As more businesses rely on online platforms for reaching their target audiences, effective SEO strategies have become even more crucial for local businesses in Ireland.

Businesses in Ireland that optimize their websites for search engines stand to benefit tremendously by increasing visibility among search results and drawing new potential clients to their business websites, even in a competitive niche

Implementing effective SEO strategies through an SEO agency requires careful planning and analysis, including keyword research, on-page optimization, technical optimization, content creation, link building, link management, and ecommerce SEO services, if relevant. Businesses can increase their chances of appearing higher in search rankings by targeting relevant keywords used by their target audiences when searching for products and services in Ireland.

To improve website visibility and attract organic traffic, investing in professional SEO services and lead generation can be invaluable, yet finding a reputable SEO company may seem like a daunting task! To help make an informed decision, there are various steps that you can take.

Research should always come first when choosing a search engine optimisation agency in Ireland, starting by searching online for reliable ones with proven expertise and impressive client testimonials.

Next, carefully assess your specific needs and goals. An SEO agency can specialise in many different areas such as on-page optimization, link building, content writing, technical SEO. Determine which are most essential for the success of your website’s success and seek agencies that excel in these areas. Any digital marketing agencies should also offer monthly SEO reports to see how a campaign is progressing.

Experience and expertise are two crucial considerations when choosing an agency, so be sure to investigate its history as well as any prior work with clients similar to your business niche. A proven track record of providing successful results provides an indication of its capability.

Make an effort to arrange consultations or meetings with any potential SEO service providers you are considering; this allows you to discuss your goals and expectations directly while also giving you a chance to assess their communication skills and professionalism.

Consider the cost of services provided by various agencies when making your selections. It’s essential that your budget stays intact; however, quality SEO services often require significant investments. Beware of significantly low prices, which could indicate subpar or ineffective strategies.

When it comes to local SEO in Ireland, there are various elements businesses must keep in mind in order to optimize their online presence and attract local customers.

As soon as your business opens its virtual doors, it is vital to claim and optimize its Google My Business listing. This requires providing accurate information such as address, phone number, website URL, and opening hours, plus selecting relevant categories that best represent it and including high-quality photos of it!

Consider maintaining consistency across all online platforms, such as your website, social media profiles, directories, and review sites, when providing NAP (name, address, and phone number) details of your business. Consistency will help boost local search rankings.

Generating positive customer reviews can have a tremendously positive effect on local SEO efforts. Encouraging satisfied customers to leave reviews on platforms like Google My Business or Yelp will demonstrate high levels of customer service if both positive and negative comments are responded to promptly and professionally.

Furthermore, optimizing your website for local keywords is of utmost importance. Utilize tools such as Google Keyword Planner or SEMrush to research keywords specific to Ireland market and incorporate these phrases naturally into website content, meta tags (title tags & meta descriptions), heading URLs, and image alt text.

Last but certainly not least is technical SEO and building a robust network of relevant backlinks from credible Irish websites. This can be achieved by guest blogging on industry-related blogs or hiring an SEO company to do it for you.

  1. Local SEO Optimization: List your website on Irish business directories, make a Google My Business page, and focus on local keywords.
  2. High-quality content creation is essential. Create content that speaks to the interests and demands of your Irish audience.
  3. Make sure your website is optimized for mobile and provides a consistent user experience across all platforms.
  4. Building Backlinks: Get backlinks from respectable Irish blogs and websites.
  5. Social Media Engagement: Post material, actively interact with Irish users on social media, and advertise your website.
  6. Technical SEO: Make sure your site is properly indexed, speed it up, and address any technical problems that might be preventing it from operating at its best.
  7. User Experience (UX): Ensure a user-friendly design, speed up page loads, and improve site navigation.
  8. Local Testimonials and Reviews: Request favourable reviews from pleased clients on Google My Business and local review platforms.
  9. Analyze your competitors’ techniques on a regular basis and incorporate their winning moves into your own SEO strategy.

Hiring an SEO Agency in Ireland to carry out SEO services can cost between 500 and 6,000 EURO and above for large-scale companies. To find out how much it costs to hire an SEO company in Ireland, go to this LINK

No country-specific regulations or guidelines apply when it comes to Ireland SEO; however, businesses and website owners in Ireland should adhere to general best practices outlined by search engines like Google for their SEO campaigns.

One of the core aspects of SEO is ensuring your website abides by ethical practices and provides relevant and engaging content to its visitors. This can involve using relevant keywords, optimizing meta tags, building quality local backlinks, and providing an enjoyable user experience on the website.

Ireland-specific considerations that can assist SEO efforts. Localizing content by targeting specific Irish customer keywords will increase its visibility in local search results, such as using location-specific words or references from Irish culture in your content.

Our SEO Agency Are Digital Marketing Transformation Experts

We are industry experts in all SEO services. From link-building to social media marketing, web design, content marketing, and everything in between. If you are looking to dominate your digital marketing online, then give us a call and hire us as your next SEO company.

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