Sink or Swim Marketing

Irish Digital Marketing Agency Experts

specialising in professional website design, made for high conversions powered by search engine optimisation to increase traffic supported with a solid foundation of technical website maintenance and operated by some of the best results-driven growth marketers in the industry.

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WE specialise in increasing the bottom line for your business ONLINE.

Our digital marketing sERVICES

Search Engine Optimisation (SEO)

Elevate your online presence with our comprehensive SEO service. We optimize your website to rank higher on search engine results pages, driving organic traffic and increasing visibility. With strategic keyword research, on-page optimization, and content enhancements, we ensure that your target audience finds you easily, ultimately leading to improved conversions and business growth.

PPC Pay-Per-Click Advertising

Maximize your online advertising ROI with our targeted PPC service. We craft compelling ad campaigns tailored to your business goals and audience demographics. Through meticulous keyword selection, ad copy optimization, and continuous performance monitoring, we drive high-quality traffic to your website while minimizing costs. Let us help you achieve instant visibility and measurable results through strategic PPC management.

Website Design

Make a lasting impression with our professional website design service. Our expert team combines creativity with functionality to create visually stunning and user-friendly websites that captivate your audience. From intuitive navigation to responsive design, we ensure seamless user experiences across all devices. Let us build your digital storefront and establish your brand's online credibility with our custom website solutions.

Social Media Marketing (SMMA)

Engage and connect with your audience on social media platforms with our dynamic SMM service. We develop personalized social media strategies to enhance brand awareness, foster customer loyalty, and drive conversions. Through targeted content creation, community management, and data-driven insights, we amplify your brand's presence and facilitate meaningful interactions with your followers, ultimately driving business growth and revenue.

Content Writing

Fuel your digital presence with our expert content writing service. Our talented writers craft compelling and relevant content tailored to your brand's voice and audience preferences. From blog posts to website copy and social media content, we deliver engaging storytelling that resonates with your target market, enhances SEO efforts, and establishes thought leadership. Let us elevate your content marketing strategy and drive engagement with quality, value-driven content.

Lead Generation

Supercharge your sales pipeline with our strategic lead generation service. We employ a multi-channel approach, utilizing targeted campaigns, landing pages, and compelling offers to capture and nurture high-quality leads. Through data-driven tactics and continuous optimization, we identify and engage with prospects at various stages of the buyer's journey, ultimately driving conversions and revenue growth for your business. Let us streamline your lead generation process and fuel your business success.







why you should choose us

A digital marketing agency is a specialized company that provides a variety of services to help businesses market their products and services online. Search engine optimization (SEO), Pay-per-click advertising (PPC), social media marketing (content marketing), email marketing (marketing via email), website design and development (and more) are all services that digital marketing agencies offer.

Digital marketing agencies work closely with their clients to develop strategies that are tailored to meet the goals of each client using different online platforms and channels.

Expertise: Hiring a digital marketing agency will aid in developing a comprehensive marketing campaign specifically tailored to your business goals and target audience. A successful campaign and growth plan should only be developed after extensive analysis of a particular industry, the current active competitors, ideal target audience and ideally with first-hand knowledge of working within that industry previously.

Save Your Time: By outsourcing your digital marketing & advertising  functions, businesses can focus on their core services / activities, spending less time on testing and trying to figure out what will move the needle and result in sales, and letting the experts drive results manage their online presence. 

Cost-effectiveness: Digital Marketing Agencies provide services that are scalable and can be tailored to fit different budgets, to manage a campaign effectively for your business would likely close to 30-40% of your time and take you away from working on your core services. Hiring a marketing agency eliminates the need for an in-house team.

Access to Tools: Digital marketing agencies have an unfair advantage compared to any other local business, they can typically leverage tools, systems and developer software to help aid them gain a competitive edge. Typically many of these tools are not available to the general public or are too expensive for businesses to invest in, with some tools costing over €3,000 or more for an annual subscription.

Performance & Results: Digital marketing companies use advanced data and analytics to track campaign performance, giving them insights into what’s working and what isn’t. As the online digital world constantly evolves and changes it is important a digital agency keeps up-to-date with the latest trends, tools and best practices within the industry in order to achieve outstanding results that retain clients long-term.

  • Specialized Industry Focus:

We work with a wide range of clients, businesses and brands. Our clientele include local service based businesses such as tree surgeons, plumbers, carpenters, to brick and mortar businesses like dentists, clinics and hair salons. We also work with various e-commerce brands and shops selling products online ranging from jewellery, to healthcare products to novelty items.

We also operate and have clients in both European and North  American markets, having recently expanded and scaled into New York at the end of 2023.

  • Proven Track Record:

We have a history of building and making businesses into success stories. Whether you are an already established business or are looking to start your own venture, we can help you out. Typically, we find many businesses face either one of these challenges

Problem 1: Issues with sales / conversions 

Problem 2: Unqualified leads – not motivated to buy

Problem 3: Lack of leads

As a digital marketing agency, we work with our clients to assess how their current situation has occurred and how to get you out of it. Typically, many business struggles can be rectified by optimizing your current online presence and then scaling vertically with paid advertising or SEO to attract more clients.

  • Innovative Strategies:

We can confidently say no other marketing agency in the country can do everything we do. 99% of our work is provided in-house and we have spent the last number of years building and developing our own CRM systems and standard operating procedures to streamline every single service we offer to clients. We cover a wide range of services, from paid advertising campaigns to sales training so you as a business owner, can optimise yourself and your business for success. Outside of our standard services, we also offer 1-on-1 consulting.

  • Customized Campaign Plans:

Every business is different, and like-wise, every marketing campaign or advertising campaign will have a it’s unique setup, challenges, and goals to reach.

Our process begins with a comprehensive assessment of your business, industry, target audience, and competitive landscape. We take the time to understand your brand identity, market positioning, and long-term objectives to develop a strategy that aligns with your vision.

Our agency specializes in crafting tailored campaign strategies to meet the unique needs and objectives of each client. By conducting thorough assessments and understanding your business goals, audience, and competitive landscape, we develop comprehensive plans that deliver tangible results.

Utilizing a mix of digital marketing tactics such as SEO, PPC advertising, social media, content creation, and email marketing, we optimize campaigns to maximize ROI and drive sustainable growth. With continuous monitoring and data analysis, we ensure that your marketing efforts are on track, making necessary adjustments to achieve exceptional outcomes and surpass your expectations.


  • Transparent & Open Communication

Great communication and transparency are fundamental to any healthy business relationship, we believe in fostering trust through collaboration and being honest and timely with any updates at any stage of a project.

We keep our clients informed from initial consultation to further along the lifecycle of a partnership. Ultimately, nurturing the partnership at the start so that clear goals, actions and deliverables are agreed upon in advance and hence keeps everyone on the same page.

We are also committed to listening to client feedback and addressing any concerns promptly. By keeping the lines of communication open, we empower you to make informed decisions and feel confident in the progress and success of your digital marketing initiatives.

  • Comprehensive Range of Services

Our digital marketing agency offers a diverse array of services tailored to elevate your online presence. From strategic SEO and targeted PPC campaigns to engaging social media management and captivating content creation, we’ve got you covered. Additionally, while our website showcases our core offerings, we also specialize in advanced analytics, conversion rate optimization, and customized marketing automation solutions. Our goal is to provide end-to-end support to meet your unique marketing needs, ensuring your business stands out in today’s competitive digital landscape.

  1. Local Business Expertise

Our team excels in crafting targeted campaigns designed to reach local audiences effectively. By leveraging precise audience targeting, compelling ad creatives, and strategic bidding strategies, we help businesses generate leads, drive website traffic, and increase conversions.

We know that quality leads are essential to the success of local businesses. We use advanced lead generation methods to capture and nurture prospects throughout the entire customer journey. We implement strategies to drive engagement and foster relationships with potential clients.

We conduct a thorough analysis of your company to identify its strengths, weaknesses, and growth potential before implementing any strategy. We evaluate your online presence, your marketing efforts, and your customer acquisition channels in order to create tailored solutions that meet your needs.

After identifying areas of improvement, we will work with you to implement the solutions that we have identified and help scale your business through paid advertising channels. We tailor our approach based on your budget and goals, whether you want to boost brand awareness, increase sales, or drive foot traffic to your store.

We optimize your online profiles to increase visibility and credibility. We ensure your information on Google My Business and social media profiles is accurate, consistent and engaging. This will help you to stand out and attract more customers in local search results.

  • Performance Driven Incentivized Marketing

We believe that aligning your success with ours is possible through performance-driven, incentivized advertising. Our digital strategy is to deliver tangible results, and provide incentives based on the achievement of predefined KPIs and goals.

Collaboration in Strategy Development: Our first step is to work closely with you and define clear, measurable goals for your marketing campaign in Ireland. We work with you to set realistic goals for success, whether your goal is to increase website traffic, generate leads, or drive sales.

Transparent Metrics of Performance: Transparency plays a major role in our partnership. We give you access to analytics dashboards and real-time metrics, so you can track your campaign’s progress and determine its impact on your business goals.

Incentivized pricing models: Our pricing is designed to align your goals with performance. We offer flexible pricing arrangements, such as performance-based fees, which tie our compensation to predetermined outcomes.

We share in the rewards and risks of your marketing campaigns with performance-driven incentives. Performance-based incentives demonstrate our commitment to driving meaningful results and delivering measurable values for your business.

We never stop improving and optimizing once we achieve initial success. We constantly monitor campaign performance and analyze data insights to optimize our strategies and maximize ROI. We want to make sure that each dollar spent on marketing has maximum value and impact.

  1. We Build Long-term Partnerships

We are not interested in short-term contracts, our goal is to build long-term partnerships through shared success. We are committed to working together and overcoming obstacles as a team.

Communication is the key to any successful partnership. We are committed to maintaining an open, honest and transparent communication channel throughout our partnership. We are here to help you grow and evolve your business.

Let’s Build something Great Together. Partner with Sink or Swim Marketing for a long-term partnership based on trust, collaboration and shared success. Together, we will achieve amazing results and create an even brighter future for you business.

  1. Expertise in Your Field or Industry: Look for an agency with proven experience and expertise in your specific industry or niche. Their familiarity with industry trends, audience preferences, and competitor landscape will help tailor strategies to your unique needs.

  2. Success with Similar Clients and Projects: Assess the agency’s track record of success with clients similar to your business. Case studies and testimonials showcasing measurable results can provide insight into their capabilities and effectiveness.

  3. Alignment of Services with Your Goals: Ensure that the services offered by the agency align with your business goals and objectives. A comprehensive understanding of your needs will enable them to develop tailored strategies that drive meaningful outcomes.

  4. Transparency, Communication, and Practices: Transparency and open communication are essential for a productive partnership. Seek an agency that prioritizes clear communication, provides regular updates on campaign performance, and operates with integrity and honesty.

  5. Budget and Pricing Structure: Consider your budget constraints and evaluate the agency’s pricing structure to ensure it aligns with your financial resources. Look for transparency in pricing and flexibility to accommodate your budget without compromising on quality.

  6. Compatibility of Company Culture and Values: Evaluate the compatibility of your company’s culture and values with those of the agency. A shared vision, mutual respect, and cultural alignment will foster a collaborative and harmonious working relationship.

  7. Referrals or Testimonials of Past Clients: Seek referrals or testimonials from past clients to gain insights into their experiences working with the agency. Positive feedback and success stories can instill confidence in their ability to deliver results.

  8. Flexibility and Adaptability: Choose an agency that demonstrates flexibility and adaptability to changing market conditions or evolving business needs. Their ability to pivot strategies, innovate, and respond to challenges will ensure resilience and continued success.

Define your expectations and goals clearly:

Be clear about what you want and expect from the beginning. By establishing clear goals, you can ensure alignment between the business objectives of your company and the marketing strategies used by the agency.

Give Detailed information about Your Audience, Industry and Competitors:

Provide the agency with detailed information on your audience, industry dynamics, and competitive landscape. The agency can use this data to create strategies that are more effective and resonate with your audience.

Keep communication open and give feedback: At every stage, provide feedback and maintain an open line of communication. Communication that is effective fosters collaboration and ensures alignment. It also allows for quick adjustments to strategies in response to feedback.

Collaboration on Strategy Development:

Work closely with your agency to develop a strategy tailored to your goals, audience and budget. Collaboration ensures the strategy is aligned with your vision, and that it delivers the desired results.

Be Open to Adaptation based on Data and insights.

Stay flexible and open to changes and adaptations based on the data and insights collected throughout the campaign. You can maximize your ROI and effectiveness by leveraging performance and analytics data.

Regularly review and evaluate campaign effectiveness:

Schedule regular reviews in order to evaluate the effectiveness of your campaigns against predefined KPIs. You can identify areas of improvement by evaluating performance metrics and then refine your strategies to achieve better results.

Invest in team education and training:

Make sure your team is always up-to-date on the latest digital marketing trends and techniques by investing in their ongoing education and learning. Equipping your team to be up-to date with marketing trends and practices will improve their ability to collaborate with the agency.

Build a Relationship of Trust:

Develop a relationship of collaboration and trust with the agency in order to ensure consistency and continuity in your marketing efforts. The agency can deliver consistent results by building trust over time.

Absolutely! We have a rich portfolio of successful digital marketing campaigns that have delivered exceptional results for our clients. While we’d love to share specific examples with you, we encourage you to explore our case studies available on our website. Our case studies provide detailed insights into the strategies, tactics, and outcomes of past projects, giving you a comprehensive understanding of the quality of work we deliver.

Additionally, we regularly showcase our case studies and highlight our past projects on our social media profiles. By following us on Facebook or Instagram, you’ll have access to a wealth of information about our successful campaigns, client testimonials, and industry insights. These platforms offer a glimpse into our expertise, creativity, and dedication to driving tangible results for our clients.

We understand the importance of transparency and accountability in the digital marketing industry, which is why we’re committed to sharing our success stories and demonstrating the impact of our work. We invite you to explore our case studies and follow us on social media to learn more about the innovative strategies and exceptional results we deliver.

"Sean and the team at Sink or Swim Marketing are absolutely amazing! They have completely transformed my website and my business's online presence. They have helped my business rank on the first search page, and we have seen an increase in the amount of traffic landing on our site over the last few months. The team also do a commendable job keeping on top of my social media and website updates for me. I'm grateful for their hard-working team and would recommend them to anyone who wants to make a real impact online."
James Reilly
Shannon Plumbers
"As a small business owner in an ocean of competition, it's hard to stand out and get in front of the right audience, or even know where to get good information from. The guys at Sink or Swim helped me with website design and made my online store more visually appealing and user-friendly. Their SEO techniques have helped my website rank higher in the search results. This has led to an increase in organic traffic and sales. If you are looking to drive targeted traffic into your own online store and reach your sales goal these are the guys for you. I'm so happy with the results and I i'm excited to see how far this can go."
Sarah Egan
"Sink or Swim Marketing redefined what marketing is for our company! We used them for a 6 month targeted Google and Facebook ad campaign to boost a new service we were offering. Their advertising team hit a bullseye by creating highly engaging ads through instant booking forms, which not only increased our conversions, but also boosted the reach of our brand in unexplored areas. Since beginning a partnership, our social media engagement is up, and our content speaks to our audience in a more authentic way. A+ results all around."
Pat Mulligan
Founder & Director

brands who trust us


based in ireland. providing DIGITal MARKETING services globally.
United States
SOuth america


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