Digital Marketing Agency in Ireland
built for booked jobs.
Sink or Swim Marketing is a digital marketing agency in Ireland helping trades and local service businesses generate more calls, enquiries and booked jobs through Google Ads, SEO, website design and lead tracking. Every euro tracked. Every lead counted. No vague reports, no long contracts.
★★★★★ Rated 5/5 on Google & Trustpilot · Certified Google Partner
LEAD
TRACKED
Most local businesses don't have a marketing problem. They have a leads problem.systems problem.follow-up problem.
If you're relying on referrals, paying for clicks that don't turn into calls, or watching competitors show above you on Google - we help you fix the full journey: search visibility, website conversion, lead tracking and follow-up.
Digital marketing services for local businesses in Ireland - built to make your phone ring.
As a digital marketing company in Ireland, we focus on the channels local businesses actually depend on: Google Search, Google Maps, paid ads, conversion-focused websites and clear lead tracking.
Google Ads Management
Google Ads management in Ireland and the US, built specifically for trades and home services. Tight keyword targeting, call tracking on every campaign, weekly optimisation - so your budget goes to booked jobs, not wasted clicks.
SEO Services
Local SEO in Ireland that gets you found for the "near me" searches that actually convert. On-page content, technical fixes, link building and Google Business Profile optimisation - done properly and reported monthly.
Website Design
Website design in Ireland with one priority: making it effortless for customers to call you. Fast, mobile-first builds with clear calls-to-action, designed to support your ads and SEO. Hosting and maintenance handled.
Lead Generation
A lead generation agency approach - landing pages, follow-up automation and reporting that shows exactly what each lead cost and where it came from. Calls, forms and WhatsApp enquiries, all tracked to their source.
Also looking for Social Media Marketing, Content Writing or Fully Managed Advertising? We do those too - they support the four services above rather than replace them.
What could your budget
actually produce?
Drag the sliders to see how budget, cost per lead, close rate and job value work together. It’s the same maths we walk through on every strategy call.
Lead Forecast Calculator
Estimate what better tracking, stronger conversion and cleaner targeting could mean for your monthly pipeline.
This is a simple planning estimate, not a guarantee. The real numbers depend on your market, offer, tracking, landing page, close rate and competition.
Marketing for trades and
local service businesses.
We work with businesses that rely on calls, enquiries and booked appointments - not likes and impressions. Pick your trade to see what your customers are searching right now.
Based in Greystones, Wicklow.
Trusted in two International markets.
Sink or Swim Marketing is a digital marketing agency based in Greystones, Co. Wicklow, working with Irish business owners across the country - and with selected clients across the United States.
When you work with us, you work directly with the people building your campaigns. No account-manager layer, no outsourced black box - just tracked leads, plain-English reports and budget that goes where the results are. From Google Business Profile and Google Maps visibility to paid campaigns, we cover the full local search journey.
From first call to first booked Job
in under 21 days.
Audit & game plan
We dig into your market, competitors and current setup, then show you exactly where the leads are and what they'll cost.
Build & launch
Campaigns, tracking and landing pages built and live. Every call and form tagged to its source from day one.
Optimise & scale
Weekly tuning, monthly plain-English reports, and budget moved to whatever is producing the cheapest booked jobs.
A pipeline you can rely on
The phone rings, the diary fills, and you can see exactly what every booked job cost to win - so scaling up becomes a decision, not a gamble.
What We Achieved For Our Clients
In Numbers
Problem: website visitors weren't turning into enquiries.
Service: website redesign, tightened conversion actions and more engaging content.
Result: +212% increase in customer form submissions.
Read full case study →
Problem: invisible on Google for core services.
Service: local SEO, content and Google Business Profile.
Result: #1 local rankings and steady year-round enquiries.
Read full case study →
Problem: a great local reputation, but no predictable online pipeline.
Service: new website, Google Ads and full lead tracking.
Result: 10x return on ad spend for Clare Dog Training.
Read full case study →
Trusted by owners
who watch every euro.
Real feedback from business owners who wanted clearer marketing, better visibility, and plain-English communication.
“My business improved dramatically in just a couple of weeks and I’m now number one on Google.”
“Attentive and forward thinking. Monthly meetings easily scheduled and informative.”
“Their team truly understood our vision and brought it to life. Five stars all the way!”
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. 
Trustindex verifies that the original source of the review is Google. Real campaigns, real results, posted as they happen.
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Straight answers, before you even call.
Look for an agency that tracks results rather than just reporting activity. The best digital marketing agency for you is one that shows you exactly what each lead costs, works month-to-month so they have to keep earning your business, and speaks to you in plain English instead of jargon. Ask any agency how they measure a “result” – if the answer isn’t tied to leads or revenue, keep looking.
Most of our trades and home-service clients invest €750-€2,500 per month in ad spend, plus a management fee. On your free strategy call we’ll estimate your cost per lead based on your industry and area before you commit to anything.
Our core digital marketing services in Ireland are Google Ads management, SEO, website design and build, and lead generation with full call and form tracking. We also handle Google Business Profile optimisation, conversion-focused landing pages, and monthly reporting. Most clients start with the one or two channels that will move the needle fastest, then expand from there.
It varies by service and ambition, but most of our trades and local-service clients invest between €750 and €2,500 per month in ad spend, plus a management fee. There’s no long contract and no setup fee to get started. On a free strategy call we’ll give you a realistic estimate for your industry and area before you commit to anything.
For local SEO in Ireland, meaningful movement typically shows in 3-6 months, with strong positions in 6-12 months depending on competition. We report rankings, traffic and – most importantly – enquiries every month so you can see the trend yourself.
Yes – alongside our Irish clients we manage campaigns for selected contractors and service businesses across the United States.
No. We work month to month. We’d rather keep your business by delivering leads than by locking you in.
We work directly with the people building your campaigns – no account-manager layer and no outsourced black box. Every call and form is tracked to its source, reports are in plain English, and budget moves to whatever is producing the cheapest booked jobs. We’d rather show you a tracked lead than a screenshot of impressions.
Every campaign gets call tracking and form tracking from day one. Your monthly report shows each lead and the exact campaign, keyword or page that produced it – no guesswork.
Trades and local services: painters, electricians, tree surgeons, landscapers and paving, flooring, dentists and clinics, plus selected e-commerce brands. If we don’t think we can get you results, we’ll tell you on the first call.
Marketing advice you can actually use.
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The Irish Business Guide to Spotting & Avoiding Cheap SEO & Marketing Scams
The 60-second
marketing health check.
Six quick questions about how your business gets enquiries today. Answer honestly - the result tells you where your biggest opportunity is, and it stays on this page.
Let's find where your next leads are coming from.
Tell us about your business and we’ll show you what’s working, what’s wasted and what to do next – no pitch deck, no obligation.
or call us directly · (01) 960 9250
