Sink or Swim Marketing

Expert PPC Agency Ireland

Use Paid Advertising To Fast Track Results

Sink or Swim Marketing is your partner for navigating the complicated world of PPC Marketing. We are a leading PPC Agency that specializes in creating PPC campaigns with high impact. These campaigns drive traffic, boost sales, and increase your online visibility. We combine strategic keyword research with optimized landing pages and transparent reporting in order to get the most out of your advertising budget.

Expert PPC Marketing: Maximize Your Advertising Reach

Our Pay Per Click management service is designed to optimize all aspects of your PPC campaign, from Advert design to bidding strategy and ongoing campaign evaluation. We target your ads using Google Ads and Bing Ads as well as various PPC advertising networks, to reach customers actively searching for the services you provide.

pen, glasses and a calculator with the word pay per click.

Google Ads and Facebook Ads

Take advantage of the search engine's full potential to put your business in front of a target audience that is ready to convert. Increase your reach by using PPC ads in social media platforms where your audience spends time.

Landing Page Optimisation

We design landing pages that are customized to your PPC campaign, providing a seamless experience for users that converts them into leads and sales.

“With increasing use of mobile devices, we ensure every advertising campaign is mobile optimised, ensuring we don’t lose any potential streams of traffic.”

Are Your Paid Search Ads Not Bringing Good Results?

We are not like other PPC companies in Ireland. We use advanced data analytics techniques to find out exactly where your advertising campaigns are failing. We have helped hundreds of customers in Ireland get their Ad spend back under control.

Clients Who Trust Us

Check out some of our clients who trust us for their Google Ads Campaigns.

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Why Choose Us?

We like straightforward, easy-to-understand processes, and we believe that our clients should know exactly how our paid advertising company project management works, so that they know exactly what to expect from partnering with us.

1. Business Goal Focused

Our PPC agency will tailor your online ads according to your specific business objectives.

2. Deep Keyword Analysis

We do extensive advertising keyword analysis for both your industry, your location, and your competitors on Google or Facebook in order to find the best keywords to drive targeted traffic to your website.

3. Transparent Reporting

Our easy to understand reporting provides insight into the performance of your campaigns, including targeted keywords, clicks and conversion rates as well as overall ROI.

4. Data-Driven PPC Services

PPC digital marketing is a great way to reach your target audience quickly and effectively. Our PPC campaigns will align with your marketing strategy and provide measurable results, whether you are a brand new company looking to increase visibility or a well-established business aiming to surpass competitors.

5. Increased Visibility and Traffic

You will see a clear increase in the amount of traffic entering your site through the use of our digital marketing services. Your brand's appearance will be enhanced on search engines and social media.

6. Conversion Optimisation

We aim to increase your conversion rate by optimizing your website, making visitors want to contact YOU. We also upload look-alike audiences and "ideal customers" data back into our campaigns further improving and targeting more new customers or new businesses.

7. Take Control of Your Ad Spend

Maximize your marketing budget by focusing on the users most likely to convert. This will increase your ROI from your pay-per-click spending.

8. Continuous Refinement

One of the most integral parts of managing clients or a businesses Ad campaign is continuous improvement and refinement over time. Managing advertising is not a set-and-forget activity, unless you enjoy excessively spending money on unoptimized and non-relevant website visitors.

Other Services We Provide

We work with both local Irish and International clients, check out our range of comprehensive services below.

Search Engine Optimisation (SEO)

Our local Ireland SEO agency team will optimise your website to rank higher for high value keywords so more customers will flow into your sales pipeline.

Content Marketing

Content marketing is a highly effective digital marketing strategy which creates relevant articles, blog-posts localised to a particular area to attract more relevant traffic specifically a business' target audience.

Paid Advertising

Any reputable online marketing company will know the power of paid advertising channels like Google Ads and Facebook Ads, hire us for PPC management services

Lead Generation

Struggling to make an impact online and want customers to come in as quickly as possible? This service might be perfect for you, we can internalise all the Ad spend, Site SEO and Admin costs and bundle it together charging a single price per customer lead.

Ready to Propel Your Business with PPC?

If you're looking to enhance your online marketing strategy with effective PPC marketing, Sink or Swim Marketing is here to help. Our team is ready to develop and manage your PPC campaigns, ensuring they are perfectly aligned with your business's needs and goals. Contact us today to start driving more traffic, generating more sales, and achieving greater digital success.

Elevate Your Digital Presence with Strategic PPC Campaigns

Connect with your target audience on every platform and take the hassle out of pay-per-click management services

Advanced PPC Management Services

Leverage our expertise in digital marketing and managing a diverse range of PPC advertising network, including the Google Ads platform and Bing Ads. We're not just a pay per click PPC agency; we're your partner in navigating the vast landscape of paid search and paid advertising. Our targeted campaigns are crafted to reach your potential customers, whether they're browsing search engines or scrolling through social media platforms.

Maximize ROI with Pay Per Click Management Services

Effective PPC management goes beyond setting up ads. It's about creating a synergy between your PPC campaign objectives and the overall digital strategy. Our PPC company specializes in this, ensuring your campaigns are aligned with your marketing efforts, from landing page design for conversion to social media campaigns that resonate with your targeted audience.

choosing colour for a website design in ireland

Achieve More Sales, Traffic, and Visibility

With a focus on optimizing for search engine results, our campaigns aim to enhance your visibility and increase user clicks. This traffic is more likely to convert, thanks to our deep understanding of PPC, from the right keywords to the most effective ad placements. Whether you're a new business looking to make an impact or an established company seeking more revenue, our PPC agency is equipped to help you succeed.

SEO Pricing Plans

Straightforward Pricing Plans

Hiring an SEO company does not have to be difficult. Check out our transparent, no-hidden-cost pricing plans below to suit any businesses SEO budget

bronze offer

Bronze SEO Agency Package

Per Month

€500 - €1000

Target Audience:

Perfect for new or small-sized companies looking to get their name out there online, increase traffic on their website, and improve search engines visibility. Websites that have 15 pages total or less.

What's Included:

  • Basic SEO Audit and Analysis of Competitors
  • Technical SEO Analysis, Including Website Speed Improvement and Mobile SEO
  • Optimisation of Individual Website Pages (10x Pages)
  • Fundamental Target Keyword Analysis and Service Page SEO Optimisation
  • Simple Blogging & Content Creation (3x 1000-2000 word articles per month)
  • Basic Link-Building Campaign (2x Guest Posts, Manual Outreach)
  • Local Citations Built Every Month With Your Business Details (10x per month)
  • Detailed Report on Monthly Performance
  • Email Support Monday-Friday 09:00am-5:30pm
  • *No Hidden Setup Costs or Fees

*Google Ads, Facebook & Instagram Ads at an additional cost.

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Silver SEO Agency Package

Per Month

€1000 - €2000

Target Audience:

A great choice for medium-sized companies with an already established business and website, looking to beat other businesses in a competitive area or expand to new locations or target new business services.

What's Included:

  • Detailed SEO Audit and Analysis of Competitors
    Most Popular!
  • Technical SEO Analysis, Including Website Speed Improvement and Mobile SEO
  • Optimisation of Individual Website Pages (25x Pages)
  • Advanced Target Keyword Analysis and Service Page SEO Optimisation
  • Growth Blogging & Content Creation (6x 1000-2000 word articles per month)
  • Growth Link-Building Campaign (5x Guest Posts, Manual Outreach)
  • Local Citations Built Every Month With Your Business Details (20x per Month)
  • Detailed Report on Monthly Performance
  • Email Support Monday-Friday 09:00am-5:30pm
  • *No Hidden Setup Costs or Fees


  • Social Media Posting (2x Posts per Week on Facebook & Instagram)
  • Local SEO Services Optimisation (Setup and Optimisation of Google My Business)
  • Dedicated Account Manager
  • Monthly SEO Strategy & Oppurtunity Calls

*Google Ads, Facebook & Instagram Ads at an additional cost.

gold offer

Gold SEO Agency Package

Per Month

€2000 - €3500

Target Audience:

Dominate the market with our Gold SEO Agency package, suitable for large companies /websites serving a wider market or those operating in highly competitive service markets.

What's Included:

  • Detailed SEO Audit and Analysis of Competitors
    Skyrocket Your Growth!
  • Technical SEO Analysis, Including Website Speed Improvement and Mobile SEO
  • Optimisation of Individual Website Pages (More than 25x Pages!)
  • Advanced Target Keyword Analysis and Service Page SEO Optimisation
  • Growth Blogging & Content Creation (12x 1000-2000 word articles per month)
  • Growth Link-Building Campaign (10x Guest Posts, Manual Outreach)
  • Local Citations Built Every Month With Your Business Details (30x per Month)
  • Detailed Report on Monthly Performance
  • Email Support Monday-Friday 09:00am-5:30pm
  • *No Hidden Setup Costs or Fees


  • Social Media Posting (5x Posts per Week on Facebook & Instagram)
  • Local SEO Services Optimisation (Setup and Optimisation of Google My Business)
  • Dedicated Account Manager
  • Monthly SEO Strategy & Oppurtunity Calls
  • Exclusive Access To Your Own Personal CRM Dashboard Through Our App. To Fully Manage Customer Prospecting, Acquisition and Follow Up of Leads. Including 10x AI Powered Pre-built Automations to Nurture New Customers Through Your Sales Pipeline
  • Integration Of Our Smart Responsive Chatbot on Your Website to Increase Conversions
  • Access To Our Moneyback Referral Program, Only Available For This Plan (€500 OFF Your Next Monthly SEO Bill For Every New Business You Refer To Us That Signs Up, No Limits, T&C's Apply)

*Google Ads, Facebook & Instagram Ads at an additional cost.

Why We Are One of The Best PPC Agencies in Ireland

Tailored PPC Strategies

Our targeted approach means your ads reach the people most interested in your offerings, maximizing your chances of conversion. Whether you need a detailed report of your click through rate from your businesses ads to A/B Testing of a new landing page, we can help you achieve your business goals.

Comprehensive Keyword Analysis

We conduct thorough keyword research to ensure your PPC ads appear for the right search queries, driving quality traffic to your site.

Dedicated Paid Search Professionals

Our team of PPC experts is dedicated to our clients campaign's success, from initial setup to ongoing management and optimization we ensure every element of your Google Search or Facebook Ads campaign is optimised.

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Ready to Reach New Customers on Google Nationwide?

Contact us today to discover how our PPC services can increase your sales, drive significant traffic to your website, and help you reach your potential customers more effectively. With our expertise, watch your business soar to new heights in the digital domain.

Unleash Your Online Potential With Expert Website Design Services

At Sink or Swim Marketing, our passion lies in creating beautiful, easy to navigate websites that not only capture your audience's attention, but drive business growth as well. Specializing in large eCommerce web design or building out small businesses presence, we can transform any site into a digital success story.

Web Design Dublin

Web Design Galway

Check out our Web Design in Galway services here.

Web Design Cork

Check out our Website Design Cork services here.

Web Design Kildare

Check out our Website Desigers in Kildare services here.

Frequently Asked Questions (FAQ)

A PPC agency is a specialist in managing online advertising campaigns. This reduces the complexity of digital marketing for businesses. Here are some ways an agency can help you streamline your PPC campaigns:

PPC agencies have a wealth experience from working in diverse industries. They can tailor strategies to align with your business goals, and ensure that every campaign is set up from the beginning for success.

A PPC agency can manage your campaigns efficiently. They will take care of everything, including keyword selection, bid management, and placement. You can devote more time to your business’s development by allowing you to focus on other important aspects.

The agencies constantly monitor and optimize their campaigns in order to achieve high performance. They aim to maximize ROI and keep costs down through regular analysis and adjustment.

A PPC agency will be able to significantly improve the effectiveness of your marketing efforts. They can ensure that your campaigns are precise, powerful and profitable.

A well-managed PPC campaign aims to maximize your budget and attract a large volume of relevant traffic to your site. Successful PPC strategies use carefully designed targeting techniques to show ads to customers at the right time. Expert PPC management aims to maximize your return on investment through minimizing cost. It is crucial to maximize the effectiveness of PPC campaigns by focusing on both cost-efficiency as well as strategic placement.

Understanding Pay-Per-Click Advertising

Pay-per click (PPC), also known as digital advertising, is an effective strategy for reaching potential customers who are interested in your product or service. This is a breakdown on how it works, and why it’s important for the growth of your online business.

What is PPC?

PPC is an internet marketing model where advertisers are charged a fee for each click on their ads. It’s basically a way to buy visits to your website, instead of trying to “earn them” organically. PPC is a popular form of advertising that allows advertisers to bid on sponsored links in search engines when someone searches for keywords related to their product or service.

PPC ads are launched faster than organic search results, and can bring targeted traffic to your site.

You can target your ads based on language, location, demographics and browsing habits.

Results that are Measurable: A PPC campaign’s performance can be evaluated in every aspect, from cost per click and clicks to conversions. This allows for a detailed assessment of performance and optimization of ROI.

PPC advertising gives you full control of your budget. You can set your budget daily or monthly and adjust your campaigns accordingly.

PPC Campaigns Boost Revenue: PPC campaigns increase sales by driving high-intent, targeted traffic to your site. This results in a positive return on investment.

PPC is a powerful tool to help you compete with your competitors and outrank their ads.

PPC advertising can help businesses increase their visibility online instantly, generate more leads and attract more traffic. It is therefore an essential tool for online growth and competition. A PPC management team with extensive experience can optimize these efforts and ensure that each click could potentially translate into a valuable client.

Find out the benefits of partnering with Sink or Swim PPC Agency

Precision-Targeted Ads

Sink or Swim Marketing will ensure that your ads are precisely targeted. Our advanced strategies will place your ads in front of the best audience at the best time. We use refined keyword research and audience analyses to ensure that your advertising budget is only spent on ads targeted at buyers who are most interested in your product.

Cost Control and Optimization

We know how to manage PPC campaigns, so your budget will be used efficiently. Sink or Swim marketing’s cutting-edge tools allow you to optimize your daily advertising spend, while keeping the cost per click competitive. This ensures that every dollar is spent effectively.

Transparent, Comprehensive Reporting

Transparency is a key element in our approach. You’ll also have access to Google Analytics, along with regular detailed reports that our agency provides. This integration will allow you to track all important metrics such as clicks, cost, and return on investment. You will always be able to track the performance of your PPC campaigns and know where your money is being spent.

Sink or Swim Marketing is more than just a PPC company. It’s a team of marketing experts dedicated to optimizing your marketing results in a transparent and efficient manner.

Our Pay Per Click Management service optimizes all aspects of your PPC campaigns, from the design of your advert to the bidding strategy to ongoing campaign evaluation. Our strategy is based on sophisticated targeting to ensure that your PPC ads appear at the exact right time and place. We prevent budget waste by integrating expert keyword research, a deep understanding user needs, and perfectly tailored ad copy.

We use Google Ads, Bing Ads as well as other PPC networks to identify customers actively searching for your services. This technique increases the effectiveness of your campaign by focusing on customers who are likely to convert. We also extend your reach through strategically placing PPC advertisements on social media platforms, where your target audience is most active.

Our team performs extensive keyword research tailored to your industry and location. We also analyze your competitors’ advertising campaigns on Google and Facebook. We can then select the most relevant keywords that will drive targeted traffic to your site. Our PPC campaigns are aligned to your marketing strategy, and they are designed to deliver measurable results. Our sophisticated targeting techniques will help you achieve your advertising goals, whether you’re a new business looking to gain more visibility or an established company looking to outperform its competitors.

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