Your FAQ Page Could Be Winning Search Traffic

That boring FAQ page sitting at the bottom of your menu could actually be pulling in search traffic, if you stop writing it for nobody.

Your FAQ page is probably the most ignored page on your website, and it might be the one quietly winning you search traffic.

The quick rundown

• The ‘people also ask’ boxes show up in over half of all Google searches.
• Most FAQs answer questions nobody searches, like ‘do you offer free quotes’.
• Go through last month’s calls and write down the real questions customers ask.
• Give the plain answer first, then explain underneath, that’s what Google pulls into those boxes.
• Turn your three biggest questions into their own pages with your town and prices included.

Want to go deeper? Read adding FAQ sections to product pages and building high converting FAQ sections.

Would rather we just handled it? See how we help with SEO and organic search.