How A Retail Store Got 28 Leads In Month One

A mattress and storage shop thought retail buyers only browsed online, but their first month of search ads told a different story. 28 leads later, here’s what actually happened.

Even retail shoppers want to talk to a human before they spend.

The quick rundown

• One tight local campaign and a single clean landing page pulled 508 clicks in month one.
• The click-through rate hit over 7.5%, well above what most retail campaigns expect.
• Only 8 of 28 leads came from web forms, the rest were phone calls.
• 20 people rang the store directly from the ad instead of filling in a form.
• If you’re only tracking form fills, you’re missing most of your real leads.

Want to go deeper? Read tracking calls as Google Ads leads and why ad clicks aren’t converting.

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