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Sink or Swim Marketing

Video tips

Getting Clicks But No Leads? Here’s Why

Big numbers on your ads dashboard feel great, but if the phone isn’t ringing, something’s broken between the click and the booking. This video digs into the boring, unglamorous fixes that actually turn clicks into customers.

Clicks aren’t customers, the fix is the boring stuff underneath them.

The quick rundown

  • A click is not a customer, it’s just someone who tapped and possibly wandered off to a competitor.
  • Negative keywords protect your budget by blocking DIY searchers, competitor names and irrelevant trades before you pay for them.
  • One managed account added over 400 negative terms to stop wasted spend.
  • Trades customers are phone first, so only counting form fills means missing most of your real leads.
  • Put a tracking number on the page and start counting calls, not just clicks.

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