77 Percent Of This Painter’s Leads Came From Mobile

Most people assume desktop rules Google Ads, but for one painting contractor, 77 percent of leads came from mobile. Here’s what that shift meant for their setup.

It wasn’t cheaper leads or worse leads, it was simply where the customers were.

The quick rundown

• 77 percent of leads on this painting account came from mobile, not desktop.
• Mobile and desktop leads cost almost the same, around $75 each, so mobile wasn’t cheaper or lower quality.
• Around 88 percent of people who search a local business on their phone call or visit within a day.
• The fix was making every mobile touchpoint frictionless, tap to call, fast pages, thumb-friendly ad copy.
• If your ads still assume a desktop user, you’re quietly losing most of your potential leads.

Want to go deeper? Read mobile website optimisation tips for 2026 and landing page design that converts trades leads.

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