Meta has released a suite of new guides and upcoming webinars aimed at helping businesses and creators enhance their marketing...
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Latest News Articles
Facebook Cracks Down on Spam and Boosts Quality Content in News Feed
Facebook, now Meta, is implementing significant changes to its News Feed algorithm to combat spam and elevate the visibility of...
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Facebook’s Algorithm Under Scrutiny: New Research Challenges Claims of Misinformation Control
Recent research is casting doubt on previous findings that Facebook's news feed algorithm effectively curbed election misinformation. A new study...
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Google’s Algorithm Shake-Up Hits Reddit: Traffic Dips and Stock Plummets
Recent Google algorithm updates, particularly those rolled out in early 2025, have significantly impacted Reddit's organic search traffic, leading to...
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Google’s Algorithm Evolution: Updates, Scrutiny, and AI’s Growing Role
Google's search algorithm has seen a flurry of activity, with updates and discussions dominating the SEO landscape. From core algorithm...
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Dublin Leads the Way: Trinity College and City Council Unveil Ireland’s First Generative AI Lab for Local Government
Dublin Pioneers Generative AI in Local Government Trinity College Dublin and Dublin City Council have jointly launched Ireland's inaugural Generative...
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Irish Financial Advisors Lag in AI Adoption: Just 6% Utilise AI for Client Services
A recent report indicates a significant underutilization of artificial intelligence (AI) among independent financial advisers (IFAs) in Ireland, with only...
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Digital Marketing in 2025: AI, Personalisation, and Sustainability Lead the Charge
As 2025 dawns, the digital marketing landscape is set for a significant transformation, driven by rapid technological advancements and evolving...
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Your Voice Heard: The Rise of Voice Technology in Consumer Trends
Recent surveys and market analyses reveal a significant surge in consumer adoption of voice technology, driven by its increasing integration...
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Navigating the Marketing Maze: Budget Allocation and Justification in a Global Landscape
Marketing leaders globally are grappling with the dual challenge of optimising budget allocation and effectively justifying their expenditure. This ongoing...
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Irish DPC Flags GDPR Risks in AI Development and Use
The Irish Data Protection Commission (DPC) has issued new guidance highlighting the significant General Data Protection Regulation (GDPR) risks associated...
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AI’s Ascent: Reshaping Journalism and Media in 2024
Artificial intelligence is poised to revolutionise journalism and media, bringing both profound challenges and unprecedented opportunities. As 2024 unfolds, the...
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Google’s AI Overhauls Search: A New Era for Website Rankings and Traffic
Google's recent algorithm updates, coupled with the rise of generative AI, are poised to dramatically reshape the digital landscape. These...
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