Sink or Swim Marketing

Irish DPC Flags GDPR Risks in AI Development and Use

Irish flag with circuit board overlay.

The Irish Data Protection Commission (DPC) has issued new guidance highlighting the significant General Data Protection Regulation (GDPR) risks associated with the development and use of Artificial Intelligence (AI). This guidance serves as a crucial reminder for individuals, organisations, and AI product designers to ensure their AI systems comply with data protection requirements, especially given […]

AI’s Ascent: Reshaping Journalism and Media in 2024

Robot hand, human hand, digital newsroom.

Artificial intelligence is poised to revolutionise journalism and media, bringing both profound challenges and unprecedented opportunities. As 2024 unfolds, the industry grapples with AI’s disruptive power, from content creation and distribution to business models and audience engagement. The AI Revolution in Newsrooms The public launch of ChatGPT in late 2022 marked a turning point, making […]

Google’s AI Overhauls Search: A New Era for Website Rankings and Traffic

Digital hand interacting with glowing search bar

Google’s recent algorithm updates, coupled with the rise of generative AI, are poised to dramatically reshape the digital landscape. These changes are already impacting website rankings and traffic, leading to significant shifts in how users interact with search engines and how content creators reach their audiences. The move towards AI Overviews signals a new era […]

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