SWOT Digital Limited Announcement & Apology
Correction & Apology An article previously published on this site included statements about SWOT Digital Limited (including references to ROAS, contract terms, and PPC outsourcing) that were not supported by verifiable sources. Those statements should not have been made. We retract them and apologise unreservedly to SWOT Digital Limited for the inaccuracy and any harm caused. The article has been removed and will not […]
LinkedIn Boosts Discoverability: New SEO Options for Articles and Newsletters
LinkedIn has rolled out a significant update aimed at enhancing the search engine visibility of its content creators. Users can now customize SEO titles and descriptions for their published articles, a move designed to improve how their content appears in search engine results pages. This feature allows for more precise optimization, ensuring articles are more […]
Major LinkedIn Updates Reshape Marketers’ Strategies in 2024
LinkedIn has released a series of changes that are reshaping the way marketers approach their campaigns and content strategies on the platform. These updates aim to foster transparency, streamline content creation, and leverage AI, setting a new course for professional engagement and brand growth. Key Takeaways Brand Partnerships must now be clearly labelled, encouraging transparency. […]
TikTok Shop Unveils AI Tools and Seller Incentives to Supercharge E-commerce Growth
TikTok Shop is rolling out a suite of new tools and initiatives aimed at empowering sellers and advertisers on its platform. These updates include AI-driven advertising solutions, new seller support programs, and enhanced shopping features designed to boost sales and streamline the e-commerce experience for businesses of all sizes. Key Takeaways GMV Max: An AI-powered […]
Meta Unveils New Resources to Boost Instagram Reels Marketing
Meta has released a suite of new guides and upcoming webinars aimed at helping businesses and creators enhance their marketing strategies on Instagram Reels. With Reels experiencing rapid growth and driving billions of daily views across Facebook and Instagram, these resources offer valuable insights into creating engaging content and maximizing performance. Key Takeaways Meta’s new […]
Facebook Cracks Down on Spam and Boosts Quality Content in News Feed
Facebook, now Meta, is implementing significant changes to its News Feed algorithm to combat spam and elevate the visibility of high-quality, original content. These updates aim to create a more trustworthy and engaging user experience by targeting misleading claims, engagement bait tactics, and promoting credible news sources. Key Takeaways Facebook is actively working to reduce […]
Facebook’s Algorithm Under Scrutiny: New Research Challenges Claims of Misinformation Control
Recent research is casting doubt on previous findings that Facebook’s news feed algorithm effectively curbed election misinformation. A new study suggests that earlier research may have overlooked significant, temporary changes to the platform’s algorithm, potentially skewing the results and creating a misleading impression of its standard effectiveness. Debunking Previous Findings An interdisciplinary team from the […]
Google’s Algorithm Shake-Up Hits Reddit: Traffic Dips and Stock Plummets
Recent Google algorithm updates, particularly those rolled out in early 2025, have significantly impacted Reddit’s organic search traffic, leading to a notable decline in user numbers and a subsequent drop in its stock value. The changes appear to favour content demonstrating expertise, authoritativeness, and trustworthiness (E-A-T), a shift that has adversely affected user-generated content platforms […]
Google’s Algorithm Evolution: Updates, Scrutiny, and AI’s Growing Role
Google’s search algorithm has seen a flurry of activity, with updates and discussions dominating the SEO landscape. From core algorithm adjustments to specific content-focused changes, the search giant continues to refine its systems. This period has also seen scrutiny over how search results are presented, particularly concerning the timeliness and accuracy of information, alongside ongoing […]
Dublin Leads the Way: Trinity College and City Council Unveil Ireland’s First Generative AI Lab for Local Government
Dublin Pioneers Generative AI in Local Government Trinity College Dublin and Dublin City Council have jointly launched Ireland’s inaugural Generative AI Lab, a groundbreaking initiative aimed at exploring and implementing AI technologies within local government services. This collaboration positions Dublin at the forefront of digital governance, focusing on the safe and ethical adoption of GenAI. […]
