TikTok Shop Unveils AI Tools and Seller Incentives to Supercharge E-commerce Growth
TikTok Shop is rolling out a suite of new tools and initiatives aimed at empowering sellers and advertisers on its platform. These updates include AI-driven advertising solutions, new seller support programs, and enhanced shopping features designed to boost sales and streamline the e-commerce experience for businesses of all sizes. Key Takeaways GMV Max: An AI-powered […]
Meta Unveils New Resources to Boost Instagram Reels Marketing
Meta has released a suite of new guides and upcoming webinars aimed at helping businesses and creators enhance their marketing strategies on Instagram Reels. With Reels experiencing rapid growth and driving billions of daily views across Facebook and Instagram, these resources offer valuable insights into creating engaging content and maximizing performance. Key Takeaways Meta’s new […]
Facebook Cracks Down on Spam and Boosts Quality Content in News Feed
Facebook, now Meta, is implementing significant changes to its News Feed algorithm to combat spam and elevate the visibility of high-quality, original content. These updates aim to create a more trustworthy and engaging user experience by targeting misleading claims, engagement bait tactics, and promoting credible news sources. Key Takeaways Facebook is actively working to reduce […]
Facebook’s Algorithm Under Scrutiny: New Research Challenges Claims of Misinformation Control
Recent research is casting doubt on previous findings that Facebook’s news feed algorithm effectively curbed election misinformation. A new study suggests that earlier research may have overlooked significant, temporary changes to the platform’s algorithm, potentially skewing the results and creating a misleading impression of its standard effectiveness. Debunking Previous Findings An interdisciplinary team from the […]
Google’s Algorithm Shake-Up Hits Reddit: Traffic Dips and Stock Plummets
Recent Google algorithm updates, particularly those rolled out in early 2025, have significantly impacted Reddit’s organic search traffic, leading to a notable decline in user numbers and a subsequent drop in its stock value. The changes appear to favour content demonstrating expertise, authoritativeness, and trustworthiness (E-A-T), a shift that has adversely affected user-generated content platforms […]
Google’s Algorithm Evolution: Updates, Scrutiny, and AI’s Growing Role
Google’s search algorithm has seen a flurry of activity, with updates and discussions dominating the SEO landscape. From core algorithm adjustments to specific content-focused changes, the search giant continues to refine its systems. This period has also seen scrutiny over how search results are presented, particularly concerning the timeliness and accuracy of information, alongside ongoing […]
Dublin Leads the Way: Trinity College and City Council Unveil Ireland’s First Generative AI Lab for Local Government
Dublin Pioneers Generative AI in Local Government Trinity College Dublin and Dublin City Council have jointly launched Ireland’s inaugural Generative AI Lab, a groundbreaking initiative aimed at exploring and implementing AI technologies within local government services. This collaboration positions Dublin at the forefront of digital governance, focusing on the safe and ethical adoption of GenAI. […]
Irish Financial Advisors Lag in AI Adoption: Just 6% Utilise AI for Client Services
A recent report indicates a significant underutilization of artificial intelligence (AI) among independent financial advisers (IFAs) in Ireland, with only 6% currently employing AI tools for client services. Despite this low adoption rate, a notable portion of IFAs perceive AI as a potential opportunity for their businesses, though opinions remain divided on its overall impact […]
Digital Marketing in 2025: AI, Personalisation, and Sustainability Lead the Charge
As 2025 dawns, the digital marketing landscape is set for a significant transformation, driven by rapid technological advancements and evolving consumer expectations. This year, brands must embrace AI, hyper-personalisation, and immersive experiences to stay ahead. Sustainability, community building, and ethical practices are also becoming paramount for fostering brand loyalty and driving growth. AI Takes Centre […]
Your Voice Heard: The Rise of Voice Technology in Consumer Trends
Recent surveys and market analyses reveal a significant surge in consumer adoption of voice technology, driven by its increasing integration into everyday devices and services. From smart home assistants to mobile applications, voice interfaces are becoming more sophisticated and user-friendly, reshaping how consumers interact with technology. Key Takeaways from Consumer Trends and Voice Technology Adoption […]
