What To Check Before You Boost Any Post

Boosting a post feels like an easy win, but the wrong click can burn your budget with nothing to show for it. Here’s the four-point check to run first.

If nobody engaged when it was free, paying strangers to see it won’t fix it.

The quick rundown

• Decide whether the goal is likes or booked jobs before you spend a cent.
• Tighten your targeting radius to the distance you’d actually drive for a job.
• Never send a boosted click back to the post, point it at a page or call button instead.
• Phone calls can outnumber web forms, so make tapping to call effortless.
• Only boost posts that already got organic engagement, paying won’t fix a dud.

Want to go deeper? Read guide to low budget social ads and building your social media posting plan.

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