How To Find The Words Your Customers Actually Search

Your customers aren’t searching the way you think, and every mismatched guess is a paid click that never turns into a call. Here’s how one search terms report rewired an entire Google Ads account.

Every blocked word shows you what the customer doesn’t type, every good keyword shows you what they do.

The quick rundown

• The search terms report shows you exactly what people typed before clicking your ad, warts and all.
• Negative keywords block the wrong searches, over 130 were added in one month, taking the list past 400 terms.
• Widening the net can pay off, general contractor and remodeling terms drove 40% of conversions on a painting account.
• Specific headlines win trust faster, naming the exact job like drywall repair outperformed generic ones.
• Checking the report weekly protects your ad budget more than almost anything else.

Want to go deeper? Read Irish-specific Google Ads strategy guide and smarter way to manage Google Ads keywords.

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