How One Painter’s Ad CTR Hit 7 Percent

A painter’s Google Ads were getting clicks, just from the wrong people. One fix changed everything, and it wasn’t a clever trick.

The budget never changed, the same money just stopped buying strangers.

The quick rundown

• Cutting broad keywords stopped clicks from people searching for paint tins, not painters.
• Tighter match types and specific towns meant the campaign only showed up where it mattered.
• Splitting exterior and interior into separate ads beat one vague message every time.
• Click through rate hit seven percent, the top end of what these campaigns typically see.
• Cost per lead settled around eighty dollars, on the same six hundred to thirteen hundred dollar monthly budget.

Want to go deeper? Read real Google Ads lead cost examples for trades and why ads get clicks but no leads.

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