Myth: LinkedIn Only Works For Big Companies

Think LinkedIn is just for big corporate brands? Think again, it might be the easiest lead channel you’re ignoring.

The small operator has an unfair advantage on LinkedIn, if they just show up as themselves.

The quick rundown

• LinkedIn drives roughly 80% of all B2B social media leads, and that’s where decision makers actually spend time.
• Personal profiles get about 8 times more engagement than company pages.
• A one man band with a name and face will consistently beat a faceless brand page.
• Post from your own profile, not the business page, and share real jobs, problems, and lessons.
• Connect directly with the property managers, builders, and office managers who hand out the work.

Want to go deeper? Read build a simple social posting plan and turn content into more posts.

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