PPC Agency Dublin: Ads Built To A Cost Per Lead, Not Clicks
Google Ads and Facebook Ads management for Dublin service businesses, structured around real enquiries and reported in plain English.
We are a PPC agency Dublin owners actually trust, because we chase qualified enquiries at a sensible cost, not vanity clicks and busy dashboards. Where click-chasing agencies celebrate traffic, our PPC management Dublin approach ties every euro to a booked call or filled form. As a Google Ads agency Dublin firms rely on, we run tight paid search, smart negative keywords and clean conversion tracking, serving Dublin and across Ireland.
- Campaigns built to a cost per lead you can actually plan around
- Transparent reporting in plain English, no jargon, no smoke
- Serving Dublin, County Dublin and across Ireland
Why Most Dublin PPC Budgets Quietly Leak Money
Someone Googling your service in Dublin is ready to buy, not browse. Yet most paid search accounts spend the budget on the wrong clicks, then dress it up with pretty numbers. Here is where the money slips away.
Paying for the wrong clicks
Badly run campaigns burn spend on broad, irrelevant searches. Without tight negative keywords and clear search intent, your budget subsidises people who were never going to hire you.
Vanity metrics dressed as results
Many agencies report impressions and click-through rate because they are easy to move. Those numbers feel good but a pay per click agency Dublin businesses can trust should report cost per lead, not applause.
Untracked calls hide real value
Buyers here call more than they fill in forms. Without call tracking, the phone rings, the job books, and your paid search looks like it failed on paper. The true value stays invisible.
Industry benchmark: AI Overviews now appear on 20%+ of searches and can cut organic click-through sharply, making well-run paid placement more important for getting in front of Dublin buyers.
What Our PPC Management In Dublin Includes
Our PPC services in Dublin are built to a cost per lead, not vanity clicks. As a Google Ads agency Dublin businesses trust, we structure every account around buyer intent so your budget chases people who are ready to enquire, then we measure and improve it month after month.
Keyword research and structure
Accounts organised around real buyer intent and search intent, so ads only show for the terms that turn into work.
Copy that pre-qualifies
Ad copy that filters out time-wasters before the click, protecting your budget and lifting click-through rate.
Negative keywords
Tight negative keywords block wasted spend on irrelevant searches, keeping your cost per lead lean.
Conversion and call tracking
Conversion tracking plus call tracking counts every form and phone enquiry, so you know what your money actually buys.
Landing page guidance
We guide your landing page and conversion setup so paid clicks land somewhere designed to turn visitors into leads.
Ongoing optimisation
Continuous optimisation and budget reallocation, moving spend to the campaigns quietly winning you the most jobs.
You get transparent reporting every month in plain English, no jargon and no smoke. Serving Dublin and across Ireland, we show you what was spent, what came back and exactly what we are changing next.
Facebook & Instagram Ads Agency In Dublin
Search captures the demand that already exists. Paid social creates it. As a Facebook ads agency Dublin business owners can lean on, we build Facebook Ads and Instagram Ads that put your offer in front of the right people before they even think to search.
- Precise Meta targeting by area, interest and behaviour, so you reach the right households across Dublin and County Dublin, not the whole country.
- Lead ads, remarketing and seasonal promos that re-engage website visitors and fill quiet weeks, all built to a cost per lead you can measure.
- Constant creative and offer testing with transparent reporting, so we keep the winners running and cut the rest.
- Search and social compound rather than compete, warm audiences on Meta convert cheaper the moment they search you on Google.
Book your free quote today
Send us a messageEstimate Your Leads From A Dublin PPC Budget
Enter a monthly budget and a rough value per job to see an indicative lead range, based on the sort of cost per lead we typically hit on well managed accounts. Great as a rough guide. For exact numbers our PPC agency Dublin team runs a proper review of your market.
Media spend only, before management.
Roughly what one won customer is worth to you.
Adjust to match your industry. Typical managed range is €25 to €70.
Indicative leads per month
30 to 45
Based on a cost per lead of about €40, allowing for month to month variation.
Est. pipeline value
€18k-27k
Leads per euro spent
1 / €40
This is a guide only, not a guarantee. Real results depend on your market, offer and landing page. We build every campaign to a cost per lead that makes sense for Dublin businesses.
Get an accurate forecastWho We Run PPC For In Dublin
As a PPC company Dublin owners actually stay with, we work best with Dublin service businesses that need the phone to ring, not just the traffic to look busy. If any of these sound like you, we should talk.
Home and trades
Painters, pavers, roofers, plumbers and electricians who want steady, ready to book enquiries across County Dublin.
Clinics, salons and retail
Local clinics, salons and shops filling appointment books and getting real footfall from paid search and social.
Professional and B2B firms
Accountants, solicitors, consultants and other professional service teams chasing qualified leads over vanity metrics.
Calls over clicks
Owners who value phone calls and genuine enquiries, and want every campaign built to a cost per lead they can bank on.
A Greystones Agency Serving Dublin And Beyond
Sink or Swim Marketing is based in Greystones, Wicklow, right on Dublin's doorstep. That proximity means we understand how Dublin service businesses actually win work, and we run paid campaigns that are built to a cost per lead you can grow on, not vanity clicks.
As a hands-on ppc agency in Dublin, we cover the whole city plus north and south County Dublin, with transparent reporting on every euro spent.
- Serving Dublin city, north and south County Dublin, plus Dún Laoghaire, Swords, Blanchardstown, Tallaght and Sandyford.
- We also work with businesses across Ireland and US local service firms.
- Want the bigger picture? See our national PPC service.
How We Deliver Your PPC Campaigns
A clear, five step approach to PPC management in Dublin. Every stage is built to a cost per lead you agree with us first, so your paid search budget is always working towards real returns, not vanity clicks.
Agree the goal
We start by working out what a lead or job is genuinely worth to your business, then set that number as the target the whole campaign is measured against.
Build to a target
Campaigns and conversion tracking are built to that cost per result. Clean structure, negative keywords and call tracking so we only ever pay for the right clicks.
Launch the channels
We go live across the right Google Ads and Meta channels for your market, from paid search and Performance Max to Facebook Ads where the intent and audience fit.
Optimise and scale
We cut wasted spend, scale the winners and feed lead quality back into the accounts. Ongoing ppc management in Dublin that keeps improving your cost per lead.
Report in plain English
Transparent reporting on real returns, not jargon. You see the leads, the spend and the cost per result, so you always know exactly what your budget is buying.
One team, all of Dublin
The same tight process serving Dublin and across Ireland, so Dublin businesses get consistent, accountable paid search whatever the season brings.
Results In Numbers From Managed Accounts
Dashboards flatter you. What matters is the true cost per lead once every phone call is counted. As a PPC agency Dublin service businesses trust, here is the real picture from live managed accounts, backed by call tracking and transparent reporting.
True cost per genuine contact on a managed painting account, under half the $78, $79 dashboard figure, once every phone call was counted.
Peak month of tracked call volume against form fills on a managed service account, as calls climbed steadily. That is the lead-channel reality for service businesses.
Logged on a managed service landing page over about a year, 82% lasting over 25 seconds and averaging around 103 seconds. Real conversations, not clicks.
Tracked conversions per account per month across managed local-services search campaigns, with true volume higher once off-platform calls are counted.
Every figure above is built to a cost per lead you can actually stand over, measured with call tracking that counts the calls a dashboard quietly ignores. That is how we work with Dublin businesses, serving Dublin and across Ireland with straight numbers and no spin.
Ask what we could do for youWhat Dublin Clients Say
PPC Agency Dublin: Frequently Asked Questions
Costs, budgets, contracts and reporting, answered plainly. If your question is not here, ask us and we will give you a real answer, not a sales pitch.
How much does PPC management cost in Dublin?
Costs split into your ad spend, which you set, and a management fee for running the account. Most Dublin SMEs run a monthly ad budget in the low hundreds to low thousands and pay a separate management fee on top. We agree what a lead is worth to you first, then build the budget to hit a sensible cost per enquiry rather than a fixed number of clicks. Our PPC management in Dublin is built to a cost per lead, not vanity clicks.
What is the difference between this page and your Ireland PPC service?
This page covers PPC for Dublin businesses specifically, with local areas-served and Dublin proof. Our national page covers multi-platform paid media strategy for businesses anywhere in Ireland. Both are run by the same team, serving Dublin and across Ireland.
Do you run Facebook and Instagram ads as well as Google Ads?
Yes. As a Facebook Ads agency in Dublin we run Meta campaigns alongside Google Ads. Search captures buyers already looking; paid social builds demand and retargets warm audiences. Run together the two channels compound rather than compete, so our PPC services in Dublin cover both a Google Ads agency Dublin approach and full paid social.
How quickly will I see leads from a new campaign?
Paid search is one of the fastest-returning channels, so enquiries can start within days of launch. The first few weeks are about gathering data and cutting waste; performance typically sharpens each month as we feed lead quality back into the account.
Do I have to sign a long contract?
No lock-in tricks. We work on clear rolling terms because we would rather earn the next month with results than trap you in a contract. As a PPC company in Dublin, you keep ownership of your Google Ads and Meta accounts.
How do you prove the ads are actually working?
We set up conversion and call tracking so every form and phone enquiry is counted, then report in plain English on cost per lead and return. On service accounts, phone calls often outnumber forms, so counting calls is essential to see the true result. That transparent reporting is standard with every PPC agency Dublin account we run.
Ready For PPC That Brings Real Dublin Enquiries?
Get a straight-talking review of your account or a clear plan to launch one.
Every campaign we run as a PPC agency Dublin businesses trust is built to a cost per lead, not vanity clicks. Whether you want a second opinion on your current Google Ads or a fresh start with a proper Google Ads agency Dublin owners can actually talk to, the first step is quick and pressure free. Send a message, tell us what you sell, and we will tell you honestly if paid search is worth it for you.
- No lock-in tie-ups
- Transparent reporting
- Serving Dublin and across Ireland
