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Sink or Swim Marketing

Best Email Marketing Practices for 2026: The Irish Business Owner’s Honest Guide

A laptop screen displays email marketing analytics, showing line graphs for open rate, click-through rate, and unsubscribe rate.

Nearly every email marketing guide you have read was written for someone else. The benchmarks come from American list sizes, the tactics assume American buying behaviour, and the legal advice quietly ignores the one rule that governs every message you send from Ireland: consent. If you are running a business in Greystones, Galway or Cork […]

What Influencer Marketing Really Costs A Local Business

Video tips What Influencer Marketing Really Costs A Local Business An influencer’s fee is just the start, the real cost shows up when you can’t tell if any of it actually filled your diary. Count bookings, not followers, because bookings are what pay you. Also watch on YouTubeInstagramTikTokFacebookLinkedIn The quick rundown Giving an influencer a […]

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