How Google Ads Targeting Works for Irish Audiences (And the Default Setting Costing Irish Businesses Money)
Right now, a Google Ads campaign set to its default location setting will happily show your ad to someone sitting in London who typed “best plumber in Dublin” into Google. That person is never going to ring an Irish plumber. But you just paid for the click. This one default, called “presence or interest”, is […]
Account-Based Marketing for B2B in Ireland: A Practical Guide
So, you’re looking to get your head around Account-Based Marketing (ABM) for your B2B business here in Ireland? Good on you! It’s a smart way to go, especially with how things are these days. This guide will walk you through what ABM is all about, why it’s a good fit for Irish companies, and how […]
