Sink or Swim Marketing

Google Ads vs. Social Media Advertising: What’s Best for Irish Companies?

Google Ads and social media icons on an Irish background.

In the fast-paced world of digital marketing, Irish businesses often find themselves at a crossroads: should they invest in Google Ads or turn to social media advertising? Each platform has its strengths and weaknesses, and understanding these can help companies make informed decisions that align with their goals. This article will explore the key differences […]

Why Storytelling is the Secret Weapon of Modern Branding

An open book with colourful illustrations and people engaging.

In today’s fast-paced world, brands are constantly vying for attention. With so much noise in the marketplace, how does a brand stand out? Enter storytelling in marketing. It’s not just about selling a product; it’s about weaving a narrative that resonates with people on a deeper level. When done right, storytelling can transform a brand […]

Click to send us a message on WhatsApp..
x