This Painter Now Leads Every Local Ad Auction

A local painter is now beating every rival in their area for Google Ads visibility, and the metric behind it is one almost no business owner checks.

If you’re not checking auction insights, you don’t actually know who’s winning your local searches.

The quick rundown

• The painter’s impression share climbed from roughly 17.5% to nearly 19%.
• No other advertiser in their local auction performed better during that period.
• Impression share shows how often your ad appears versus how often it could have appeared.
• Miss this and a rival down the road gets seen first, and gets the call instead.
• Ask your ads provider for the auction insights report every month, right alongside cost per lead.

Want to go deeper? Read how plumbers get more leads with ads and common Google Ads mistakes and fixes.

Would rather we just handled it? See how we help with Google Ads management.