Roofers, Plumbers, Electricians: Real Google Ad Lead Costs

Think your Google Ads are a waste of money? Your dashboard might be lying to you, and it could be costing you real jobs.

Your ads are almost always working harder than the dashboard admits.

The quick rundown

• Google’s dashboard under-counts leads when customers manually dial your number instead of tapping a call button.
• One painting account showed 15 tracked conversions, but the real call log recorded 19 actual inbound calls.
• On another account, the true cost per genuine contact was less than half what the dashboard reported.
• 82% of logged calls on one service account ran longer than 25 seconds, averaging around 100 seconds, real people ready to book.
• Before cutting your ad budget, pull your actual call log and count what the platform missed.

Want to go deeper? Read how call tracking reveals true lead numbers and real Google Ads lead costs for trades.

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