Most Home Service Leads Come From The Phone, Not Forms

If you’re only counting form fills, you’re missing most of your actual leads. Home service customers pick up the phone, and that changes everything about how you should judge your marketing.

If you only count form fills, you’re judging your marketing on half the story.

The quick rundown

• Home service customers are phone-first, not form-first, especially for urgent jobs.
• In one campaign, 20 of 28 leads were calls, only 8 came from forms.
• Many people dial straight from the ad, and Google never tracks that call.
• Judging campaigns on forms alone can make you kill ads that are actually booking jobs.
• Put a tracking number on your landing page and count calls separately for the real picture.

Want to go deeper? Read guide to phone call tracking and landing pages built for trades leads.

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