How We Cut A Painter’s Cost Per Lead By 60 Percent

One small bid tweak, zero extra spend, and a painter’s lead costs dropped fast. Here’s the simple fix that made it happen.

We tripled the leads and cut the cost by sixty percent, all from one bid change.

The quick rundown

• The audience wasn’t the problem, the bid strategy was.
• Raising bids on a high-intent audience won cheaper, better moments instead of spreading budget thin.
• Leads jumped from two to six and a half in one period.
• Cost per lead fell from €190 to roughly €76, a 60% reduction.
• The whole shift came from one focused change, not extra ad spend.

Want to go deeper? Read real lead cost examples for trades and common Google Ads mistakes and fixes.

Would rather we just handled it? See how we help with digital marketing.