82 Percent Of Ad Calls Were Real Conversations

Think your ad calls are mostly wasted time? We pulled real call tracking data to find out, and the results surprised us too.

The calls aren’t the problem, nobody listening to them is.

The quick rundown

• Out of 234 tracked calls, 82 percent were genuine conversations lasting over 25 seconds.
• The average call ran about 103 seconds, nobody spends that long with a business they’re not considering.
• 68 calls passed the two minute mark, a strong sign of real quote conversations, not wrong numbers.
• The real myth isn’t bad calls, it’s that nobody’s actually listening to them.
• Record, log and tag every call so you can see which keywords make the phone ring properly.

Want to go deeper? Read stop losing leads from missed calls and proving ROI with simple attribution.

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