Set your business name exactly as it appears on your Safe Electric certificate and invoices. Google can suspend profiles that stuff keywords like ‘Dublin Electrician’ into the name field. Keep it clean, keep it consistent.

Choose ‘Electrician’ as your primary category. This single field has the biggest influence on which searches you appear for, things like ‘electrician near me’, ‘fuse board upgrade Dublin’, or ’emergency electrician Cork’. Get it wrong and you’re invisible.

Add your service area by county or town rather than a fixed radius if you travel to jobs. A radius centred on your home address can exclude towns you regularly work in. List the actual counties or towns, for example Kildare, Wicklow, and South Dublin, so Google shows you to the right people.

Add every service you actually offer as a separate line item. Think fuse board upgrades, EV charger installation, smoke alarm wiring, new build fit-out, and rewires, not just ‘electrical work’. Specific services match specific searches and filter out tyre-kickers.

Mention your Safe Electric registration number in your description. Irish homeowners searching for a qualified electrician are more likely to call someone who signals they are REC-registered. It also builds trust before they even visit your website.

If you install SEAI-supported products like EV chargers or heat pump connections, call that out clearly. Searches for ‘SEAI grant EV charger electrician’ are high-intent and high-value. A homeowner who has already applied for the grant just needs a qualified electrician to complete the work.

Upload photos of real finished jobs, not stock images. A tidy consumer unit replacement in a Lucan semi-detached, a neatly run cable tray in a Sandyford office fit-out, or a wall-mounted EV charger in a Galway driveway all tell a homeowner exactly what they are getting.

Add a photo of your van with your livery visible. It sounds simple but it builds recognition. If someone sees your van on their road and then finds your profile, a matching photo confirms you are a real local business.

Upload your Safe Electric logo or a photo of your ID card if you are comfortable doing so. Credentials shown visually carry more weight than credentials just mentioned in text, especially for first-time customers who do not know how to verify a REC number.

Set your hours to reflect when you genuinely answer the phone, not when you hope to. If you take emergency calls at night for things like total power loss or a tripped board that will not reset, mark yourself as open or add a note in your description. A homeowner at 11pm will call the first electrician who looks available.

Add a mobile number as your primary contact, not a landline that rings out on site. Most searches for electricians happen on a phone. If the call goes to a landline in your van, you have already lost the job.

Turn on the messaging feature only if you or someone in your business will actually reply within the hour. Google shows your average response time publicly. A slow reply looks worse than no messaging at all, so only switch it on if you can keep up with it.

Post about a recently finished job once a week if you can, naming the area and the type of work. Something like ‘Just completed a full rewire in Raheny, Dublin 5, including a new 10-way consumer unit and smoke alarm circuit’ is worth ten times more than a generic post because it matches real local searches.

Create an offer post whenever you have a quiet spell in the diary. A simple ‘Free call-out with any EV charger installation booked before the end of the month’ gives people a reason to act now rather than save your number for later.

Ask every satisfied customer to leave a Google review before you pack up your tools and leave the job. The best moment is right there on site when they can see the tidy finish and they are happy. Send them a direct link to your review page by text so they do not have to search for you.

Reply to every review, good or bad, within 48 hours. Thank happy customers by name and mention the job type, for example ‘Glad the fuse board upgrade went smoothly for you, Mary.’ For complaints, stay calm, take it offline, and never argue in public as a future customer is always reading.

Never ask for reviews in exchange for a discount or offer an incentive. Google’s guidelines forbid it and it can get your profile penalised. Just ask plainly. Most happy customers are glad to help if you make it easy for them.