The Cleaner’s 19-Point Local SEO and Google Business Profile Checklist

Set your primary category to the one that matches your bread and butter work. House Cleaning Service, Commercial Cleaning Service and Carpet Cleaning Service pull up completely different searches, so pick the one that matches the jobs you actually want, then add the others as secondary categories. If half your turnover is office contracts, do not leave yourself filed under domestic cleaning only.

Set a service area instead of pinning a shopfront if you work out of a van or a home unit. List the towns and postcodes you genuinely travel to, so Tallaght, Rathfarnham and Dublin 6W rather than the whole of Leinster. Padding the area out to counties you never drive to just waters down your ranking in the places you do work.

Put your real opening hours in and add the hours you answer the phone. Letting agents ring at half four on a Friday needing a property turned around for Monday viewings, and if you are marked closed they scroll to the next name. If you take calls in the van until eight, say eight.

Add a mobile number that is answered while you are cleaning. A missed call on a quote for an after builders clean or a weekly office contract is worth real money, so either divert to someone who can take it or use a call answering service. Never put the number of a phone that lives in a bag beside a running Numatic.

List every clean type as its own service, not one line saying cleaning. Add end of tenancy cleaning, deep cleaning, after builders cleaning, oven cleaning, carpet and upholstery cleaning, Airbnb changeovers, office cleaning and regular weekly domestic cleans. These are the exact words people type, and each one gives Google another reason to show you.

Write a short description under each service in the customer’s language. For end of tenancy, mention the deposit, the inventory checklist, oven, inside windows, skirting and appliances, because that is what the tenant is worried about at eleven at night. For office cleaning, mention out of hours, keyholding, insurance and consumables restocking, because that is what a facilities manager is checking.

Use the business description to say where you work and what you are certified in. Name your main towns, and mention public liability insurance, Garda vetted staff, IICRC training if you do carpets, and HACCP experience if you clean commercial kitchens. Skip the waffle about passion and quality, every cleaning listing on the island says that.

Upload before and after pairs for your highest value jobs. A burnt oven door, a filthy rental carpet, a plastered after builders kitchen covered in dust. Nothing on earth sells a clean faster than the two photos side by side, and almost no cleaning listing in Ireland bothers doing it.

Take the photos on your phone at the job, same angle, same spot. Stand in the door frame before you start, and stand in the exact same place when you pack up. Ask the customer first, and never show anything that identifies the house or the tenant.

Put up photos of the actual people who turn up. Homeowners are letting a stranger into their house while they are at work, so a photo of your team in branded polos beside a signwritten van does more for trust than any amount of text. Add a shot of your kit too, the truckmount or the rotary machine, so commercial enquiries can see you are not arriving with a mop and a bucket.

Ask at the handover moment, not by text three days later. When the tenant or homeowner walks in and sees the place gleaming, that is the peak. Have your review link saved as a QR code on a card in the van and hand it over while they are still smiling at the oven.

Nudge people to name the job and the town in their review. Say something like, if you could mention it was an end of tenancy clean in Stoneybatter that would be a massive help. Reviews that mention the specific clean type and area feed straight into whether you show up for that search, and never offer anything in exchange for a review.

Chase reviews hardest from letting agents and office clients. A review from a named estate agency or an office manager is worth ten from one off domestic jobs, because it is the proof the next commercial enquiry is looking for before they hand over keys and alarm codes.

Reply to every review including the bad one about the missed skirting board. Answer calmly, name the fix, offer to come back. The next person reading it is judging how you handle a complaint, because their biggest fear is a cleaner who goes quiet on them.

Build a separate page for each main clean type, not one services page. An end of tenancy page, a carpet cleaning page, an after builders page, an office cleaning page. Someone searching end of tenancy cleaning should land on a page about exactly that, with your checklist of what is included and what is not.

Make real town pages only for places you genuinely serve and can prove it. A page for Swords or Douglas with actual photos from jobs there, a couple of reviews from local customers and a line about the estates or apartment blocks you regularly work in. Twenty thin copy paste pages for towns you have never driven to will do you more harm than good.

Show your name, address and phone number the same way everywhere. Same spelling, same number, same Eircode on your website footer, your Google listing and any directory you are on. If your old landline is still floating around on three listings, get it updated or removed.

Seed your own Q and A with the questions you get asked on every single call. Do you bring your own products and machines, how long does a three bed end of tenancy take, do you do Saturdays, are you insured, do you do a re-clean if the agent fails the inspection. Post them and answer them yourself so you stop repeating it twenty times a week on the phone.

Check Performance monthly and follow the search terms, not just the call count. If you are getting found for oven cleaning but you would rather be filling a weekly commercial round, that tells you to push office cleaning in your services, photos and posts. Local SEO only pays when it brings the jobs you actually want, so aim it at the recurring contracts that pay your wages every month, not the one off jobs that vanish.