Irish Financial Advisors Lag in AI Adoption: Just 6% Utilise AI for Client Services
A recent report indicates a significant underutilization of artificial intelligence (AI) among independent financial advisers (IFAs) in Ireland, with only 6% currently employing AI tools for client services. Despite this low adoption rate, a notable portion of IFAs perceive AI as a potential opportunity for their businesses, though opinions remain divided on its overall impact […]
Digital Marketing in 2025: AI, Personalisation, and Sustainability Lead the Charge
As 2025 dawns, the digital marketing landscape is set for a significant transformation, driven by rapid technological advancements and evolving consumer expectations. This year, brands must embrace AI, hyper-personalisation, and immersive experiences to stay ahead. Sustainability, community building, and ethical practices are also becoming paramount for fostering brand loyalty and driving growth. AI Takes Centre […]
Your Voice Heard: The Rise of Voice Technology in Consumer Trends
Recent surveys and market analyses reveal a significant surge in consumer adoption of voice technology, driven by its increasing integration into everyday devices and services. From smart home assistants to mobile applications, voice interfaces are becoming more sophisticated and user-friendly, reshaping how consumers interact with technology. Key Takeaways from Consumer Trends and Voice Technology Adoption […]
Navigating the Marketing Maze: Budget Allocation and Justification in a Global Landscape
Marketing leaders globally are grappling with the dual challenge of optimising budget allocation and effectively justifying their expenditure. This ongoing struggle is particularly pronounced in the B2B sector, where demonstrating tangible ROI remains a critical hurdle. Recent insights highlight the evolving landscape of marketing investment and the persistent need for clear, data-driven justification. The Global […]
Irish DPC Flags GDPR Risks in AI Development and Use
The Irish Data Protection Commission (DPC) has issued new guidance highlighting the significant General Data Protection Regulation (GDPR) risks associated with the development and use of Artificial Intelligence (AI). This guidance serves as a crucial reminder for individuals, organisations, and AI product designers to ensure their AI systems comply with data protection requirements, especially given […]
AI’s Ascent: Reshaping Journalism and Media in 2024
Artificial intelligence is poised to revolutionise journalism and media, bringing both profound challenges and unprecedented opportunities. As 2024 unfolds, the industry grapples with AI’s disruptive power, from content creation and distribution to business models and audience engagement. The AI Revolution in Newsrooms The public launch of ChatGPT in late 2022 marked a turning point, making […]
Google’s AI Overhauls Search: A New Era for Website Rankings and Traffic
Google’s recent algorithm updates, coupled with the rise of generative AI, are poised to dramatically reshape the digital landscape. These changes are already impacting website rankings and traffic, leading to significant shifts in how users interact with search engines and how content creators reach their audiences. The move towards AI Overviews signals a new era […]
