What Influencer Marketing Really Costs A Local Business

An influencer’s fee is just the start, the real cost shows up when you can’t tell if any of it actually filled your diary.

Count bookings, not followers, because bookings are what pay you.

The quick rundown

• Giving an influencer a free service, product and fee adds up fast, even before results are counted.
• Most followers often live outside your local area, so reach doesn’t mean relevant reach.
• Without tracking, you’re left with no way of knowing what the collaboration actually returned.
• Use a unique booking link or code and ask every new customer how they found you.
• Bookings, not likes or followers, are what actually pay your bills.

Want to go deeper? Read where to actually spend your ad budget and tracking the marketing numbers that matter.

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