Turn Customer Questions Into Website Content

Your customers are already handing you free content ideas every time they call with a question. Here’s how to turn those calls into website pages that bring in jobs before the phone even rings.

Write down the five questions you got asked this week, and get every one of them on the site.

The quick rundown

• Most trade websites never answer the actual questions customers ask on the phone, and that’s lost jobs.
• A tree care client posted two articles a month for seventeen months, each one answering a real customer question.
• Someone searching a specific question, like permission to cut down a tree, will land on your page and ring you if you’ve answered it.
• You already have the content, it’s just the five questions you got asked this week.
• This is cheap content that brings in people already halfway to booking.

Want to go deeper? Read local SEO playbook for Irish tradespeople and 12 month content marketing plan template.

Would rather we just handled it? See how we help with content writing.