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Should Your Salon Bother With Local SEO?

Think word of mouth is enough to keep your salon chairs full? Your local competitor might be booking your next client right now just by showing up on Google first.

If you’re not showing up on the map, the salon two streets over gets the client instead.
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The quick rundown

  • Three out of four people who search “salon near me” walk into a business within 24 hours.
  • If you’re not on the map, the salon two streets over gets that walk-in instead.
  • Claim and fully complete your Google Business Profile, keeping hours and services current.
  • Actively asking for reviews is what pushes you into the map pack.
  • Phone calls are the number one booking method, so make your number impossible to miss.
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The Salon’s 18-Point Checklist

Grab the step-by-step checklist that goes with this video. Tick it off online, print it, or save it as a PDF.

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