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Myth: A Few Bad Reviews Will Sink You
Think two bad reviews can sink your local business? Think again, the real killer is having barely any reviews at all.
A couple of bad reviews with a calm reply make you look real, and real is what customers want late at night.
The quick rundown
- A few cranky reviews rarely stop customers from ringing, a thin review list does far more damage.
- Customers trust a profile with forty reviews and a couple of complaints more than one with four suspiciously perfect ones.
- A calm, polite reply to a bad review makes your business look real, not perfect.
- Volume matters, asking every happy customer for a review steadily builds trust over time.
- One practical target: grow from eleven reviews to twenty by year end to move the needle.
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