How To Set Up A Google Business Profile Properly

Your Google Business Profile could be quietly winning you jobs, or quietly making you invisible. This quick walkthrough covers the seven steps to get it right.

Setup isn’t a one-off thing, it’s the difference between a profile that just sits there and one that quietly brings you work.

The quick rundown

• Claim and verify one listing only, duplicates split your reviews and confuse Google.
• Your primary category is the single biggest ranking lever, so be specific.
• Get your address and service area right depending on whether customers come to you or you go to them.
• Add real photos monthly and list services with plain descriptions and prices where you can.
• Ask for a review after every job and reply to each one, then post updates weekly to keep the profile active.

Want to go deeper? Read Google Business Profile content ideas for services and Guide to managing reviews and trust.

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