How To Plan A Year Of Marketing In One Afternoon

Planning your marketing year doesn’t need weeks of work, just one focused afternoon with a calendar and last year’s job list.

You can’t control when the season comes, but with one afternoon and a calendar, you can be ready for it.

The quick rundown

• One paving account went from 12 leads to 53 in a single season simply by timing spend to the busy months.
• Mark your busy months first so your budget and effort are ready before the phone starts ringing.
• When Google says your ads are limited by budget going into peak season, that’s your cue to raise it early.
• Switch keywords and offers in and out through the year instead of running the same campaign on repeat.
• Judge results over a few months at a time, not one quiet month, or you’ll scrap a plan before it works.

Want to go deeper? Read quick start simple marketing plan guide and 12 month content marketing plan template.

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