How To Pick A Marketing Agency Without Getting Burned

Thinking about hiring a marketing agency for your local business? Watch this first so you don’t burn a year’s budget on the wrong one.

If they can’t explain what they’re doing without hiding behind jargon, that’s a red flag, not a strategy.

The quick rundown

• Ask for real lead numbers, not vanity metrics like likes and impressions.
• Make sure the agency is tracking phone calls, not just web form fills.
• Expect honest budget talk, most small business marketing sits around €600 to €3,000 a month.
• A good agency should keep optimising over time, not stop after month one.
• If they can’t explain it in plain English, that’s a red flag.

Want to go deeper? Read questions to ask before hiring and why call tracking matters for leads.

Would rather we just handled it? See how we help with marketing strategy and consultancy.