How To Track Where Your Leads Really Come From

Your Google Ads dashboard might be lying to you. Here’s how one Dublin electrician’s account looked great on paper but was quietly wasting thousands.

Once a call runs past twenty five seconds, you’re usually talking to someone with a real job.

The quick rundown

• Counting page views as conversions inflates your numbers and wastes ad spend.
• Only a phone call, a form, or a message should ever count as a real lead.
• Customers who type your number in manually never show up on your dashboard, so put a tracking number on your landing page.
• Checking call length each month tells you which calls are genuine enquiries, not just curiosity.
• Fixing what counts as a lead is the only way to know which ads actually make your phone ring.

Want to go deeper? Read proving ROI with simple attribution and stopping missed call budget leaks.

Would rather we just handled it? See how we help with paid ads and conversion tracking.