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Sink or Swim Marketing

How Does TikTok Shop Work for Buyers? An Honest Irish Guide

A hand holds a smartphone displaying a woman in a beige sweater and jeans, with an on-screen shopping option for beige sneakers shown at the bottom of the screen.

You keep seeing it. You are scrolling your feed, someone swatches a foundation or pulls on a fleece, a little shopping basket appears, and a voice in your head asks the obvious question: can I actually buy that here in Ireland, and is it safe to hand over my card? The short answer is yes […]

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