Sink or Swim Marketing

Google’s Algorithm Shake-Up Hits Reddit: Traffic Dips and Stock Plummets

Reddit's digital world disrupted by a downward trend.

Recent Google algorithm updates, particularly those rolled out in early 2025, have significantly impacted Reddit’s organic search traffic, leading to a notable decline in user numbers and a subsequent drop in its stock value. The changes appear to favour content demonstrating expertise, authoritativeness, and trustworthiness (E-A-T), a shift that has adversely affected user-generated content platforms […]

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