Sink or Swim Marketing

Get Started with GA4: How to Track Events Efficiently

A person at a desk looks at a computer monitor displaying colorful charts, graphs, and data visualizations while building an Irish brand in an office setting. A telephone, keyboard, and coffee cup are also on the desk.

Google Analytics 4 replaces Universal Analytics, but event tracking can feel daunting. This beginner-friendly guide walks you through setup, naming conventions, DebugView, and BigQuery exports to capture accurate insights without drowning in tag chaos.

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