Sink or Swim Marketing

Irish Financial Advisors Lag in AI Adoption: Just 6% Utilise AI for Client Services

Irish financial advisor looking confused at a computer screen.

A recent report indicates a significant underutilization of artificial intelligence (AI) among independent financial advisers (IFAs) in Ireland, with only 6% currently employing AI tools for client services. Despite this low adoption rate, a notable portion of IFAs perceive AI as a potential opportunity for their businesses, though opinions remain divided on its overall impact […]

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