Day: July 18, 2025

Navigating the Marketing Maze: Budget Allocation and Justification in a Global Landscape

Marketing leaders globally are grappling with the dual challenge of optimising budget allocation and effectively justifying their expenditure. This ongoing struggle is particularly pronounced in the B2B sector, where demonstrating tangible ROI remains a critical hurdle. Recent insights highlight the evolving landscape of marketing investment and the persistent need for clear, data-driven justification. The Global […]