Sink or Swim Marketing

The Role of Google Ads in Ireland’s Digital Marketing Landscape

Google Ads logo over a green Irish landscape.

So, you want to know about Google Ads and how it fits into the whole digital marketing scene in Ireland? Well, you’re in the right place. This article will walk you through what’s happening in Ireland’s online world, how businesses are using things like Google Ads to get noticed, and what the future might hold. […]

Gamification: Engaging Your Audience Through Interactive Marketing

Joyful people playing interactive games.

In today’s busy digital world, getting and keeping people’s attention is harder than ever. Brands are finding it tough to stand out when everyone’s inboxes are full, social media feeds are always updating, and there’s just so much stuff to look at. Old-fashioned marketing doesn’t always work anymore because people want more than just facts; […]

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