Sink or Swim Marketing

How to Optimize Your Google Ads Campaigns for the Irish Market

Irish flag with Google Ads logo overlay.

Getting your Google Ads campaigns just right for the Irish market can feel a bit tricky, but it’s totally worth it. You want to make sure your ads actually connect with people here, and that means doing things a bit differently than you might for other places. This guide will walk you through some straightforward […]

Building a Resilient Digital Marketing Strategy for Uncertain Times

Digital shield protecting against abstract storm.

Cultivating a Resilient Digital Marketing Mindset Embracing Adaptability and Flexibility In today’s fast-moving digital world, things can change in a flash. One minute, a certain marketing approach is working wonders, and the next, it’s old news. Being able to quickly change what you’re doing is super important for staying relevant. It’s like being a chameleon, […]

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