Sink or Swim Marketing

Why Every Irish Business Needs a Google Ads Audit

Laptop displaying Google Ads in a lively office environment.

In today’s digital landscape, having a strong online presence is crucial for businesses, especially in Ireland. One of the most effective ways to achieve this is through Google Ads. However, simply running ads isn’t enough; you need to ensure they’re working as hard as possible for you. That’s where a Google Ads audit comes in. […]

How to Measure and Improve Your Marketing ROI: A Practical Playbook

Workspace with laptop and marketing materials for ROI analysis.

In today’s fast-paced marketing environment, understanding and improving your marketing ROI is essential for success. This practical playbook will guide you through the fundamentals of measuring ROI, the strategies for effective calculation, and how to optimise your marketing efforts for better returns. Whether you’re just starting or looking to refine your approach, these marketing ROI […]

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