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Sink or Swim Marketing

The Complete Google Ads Guide for Irish Small Businesses (2026)

A laptop screen displaying Google search results for furnace repair near me, featuring sponsored listings and a local map with service locations.

Google Ads can be one of the best things that ever happens to an Irish small business, or one of the fastest ways to pour money down the drain. The difference is rarely the budget. It comes down to three decisions you make before a single ad goes live: setting the right budget floor for […]

Branding Trends in Ireland 2026: What Irish Businesses Need to Know (and Do)

A laptop screen displaying a brand style guide featuring a green and neutral color palette, leaf-themed icons, and landscape photography.

Most Irish business owners read the same global branding trend lists every January, nod along, and apply none of it. And fair enough, because none of those lists speak to a Galway cafe, a Westmeath agri-food producer, or a Cork accountancy firm. They are written for venture-backed software companies in San Francisco, then given an […]

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