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Sink or Swim Marketing

The Ultimate Guide to Google Ads for Small Businesses in Ireland

Laptop with Google Ads and small business icons.

If you’re a small business owner in Ireland, getting to grips with Google Ads can seem daunting. But fear not! This guide is here to break it down for you, step by step. Google Ads can be a powerful tool for reaching new customers and boosting your sales. Whether you’re just starting out or looking […]

Branding Trends in Ireland 2026: What Irish Businesses Need to Know (and Do)

Collage of digital marketing elements for Irish businesses.

Most Irish business owners read the same global branding trend lists every January, nod along, and apply none of it. And fair enough, because none of those lists speak to a Galway cafe, a Westmeath agri-food producer, or a Cork accountancy firm. They are written for venture-backed software companies in San Francisco, then given an […]

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