Sink or Swim Marketing

The Ultimate Guide to Google Ads for Small Businesses in Ireland

Laptop with Google Ads and small business icons.

If you’re a small business owner in Ireland, getting to grips with Google Ads can seem daunting. But fear not! This guide is here to break it down for you, step by step. Google Ads can be a powerful tool for reaching new customers and boosting your sales. Whether you’re just starting out or looking […]

10 Must-Know Marketing Trends for Irish Businesses in 2025

Collage of digital marketing elements for Irish businesses.

1. AI Democratisation AI is no longer some futuristic concept reserved for tech giants. It’s becoming increasingly accessible to businesses of all sizes, even here in Ireland. What used to require a team of data scientists and a massive budget can now be achieved with user-friendly tools and platforms. This shift is opening up a […]

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