Sink or Swim Marketing

How to Measure the Success of Your Google Ads Campaign in Ireland

Person analysing Google Ads results in an Irish city.

So, you’ve decided to dive into the world of Google Ads in Ireland. It’s a bit like setting sail on a new adventure. You set up your campaign, watch the clicks roll in, and then… what? How do you know if it’s actually working? That’s where measuring success comes in. It’s not just about throwing […]

Case Study: How Irish Retailers Boost ROI with Paid Advertising

Irish retail setting with shoppers and attractive displays.

Irish retailers are finding new ways to make their advertising money work harder. With paid advertising, they’re not just throwing cash at the wall to see what sticks. Instead, they’re using smart, targeted strategies that really pay off. In this piece, we’ll look at how some Irish shops have boosted their return on investment (ROI) […]

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